Report On The Airasia Tourism Essay Essay Example

Report On The Airasia Tourism Essay 1.0 Executive summarize The present status of issues of Air advertise is non consistent and could satisfy requests of customers, increasingly more negative insight seem to demo sadness of AirAsia. AirAsia is a Malaysian-based organization which possesses air hoses in Asia with ease and gracefully 400 flight lines more than 25 expresses, the AirAsia was preeminent established in 1993 and worked in 1998 ( Sen A ; Ng, 2008 ) . With around 20-year history, AirAsia could be viewed as the best organization in Asia. Brief investigation of AirAsia will be given in the examination and farther data will be given to farther help to perusers to cognize about AirAsia. 2.0 Introduction The air advertise is battling at present, more adversaries are engaged with the contention and the competency appears to be extraordinary than ever previously, higher money related estimation of vitality and lower financial estimation of flights drive the greater part of plane organizations deficit total compensation and chop down gross ( Kernchen, 2007 ) . Aircraft showcase in Europe, America especially in Asia is creating in inverse way, with impacts of monetary emergency, less customers go out to pass via plane ; financial framework is other than affected by emergency which drives less business networks head out ready to put via plane ( Shaw, 2011 ) . The air hose organizations around universe are totally influenced by emergency, lessen the gross. At a similar clasp, the speed of advancement of building is past creativity of individuals, most air hose organizations buy new planes from states master in mensurating planes, for example, America, China and Russia, which increment cost and accomplish all the more difficult to equilibrate account. The point of the examination is to give data of AirAsia to perusers and help them to more readily comprehend the components affecting AirAsia in the great beyond, potential threats AirAsia will defy with. The investigation will territory an examination of AirAsia with PESTEL strategy, from arranged features to demo the cardinal outer components influence the improvement of AirAsia. At that point the second bit will talk how the Market Liberalization in the Asia-Pacific helped AirAsia developing in the part. The third segment of study will actualize informations to demo a SWOT examination of AirAsia and Porter s five powers to farther flexibly data of AirAsia. With SWOT investigation and Porter s five powers, potential difficulties will be given which AirAsia will stand up to in the great beyond. At long last a choice will be alluded to. 3.0 External variables influence AirAsia We will compose a custom article test on Report On The Airasia Tourism Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Report On The Airasia Tourism Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Report On The Airasia Tourism Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Numerous variables will affect the advancement of an industry, which could simple partitioned into outer and inward factors. To drive associations please better in the changeable universe, to break down and cognize what potential variables will affect associations is fundamental. Imperishable components are anything but difficult to oversee and associations could fix in progress before employments show up, especially for states in Asia, most states are at creating gatherings, outside variables, for example, political relations, monetary framework or climes will affect associations improvement in since quite a while ago run ( Kohama, 2003 ) . Aircraft industry is simple influenced by those outer elements, so the undermentioned substance will give a PESTEL investigation to help perusers cognize what will affect AirAsia. 3.1 PESTEL examination PESTEL examination is utilized by chiefs as one of the most irreplaceable models to investigate the outer elements that influence improvement of associations, PESTEL represents Political, financial, cultural, innovative, natural and legitimate ( William A ; Green, 1997 ) . The undermentioned substance will focus on situation in Asia in the situation of PESTEL investigation. Political variables: Asia is a varying part contrasted and different nations, there are various states with various specialists frameworks, in addition, Asia has a long history, by the by, most Asiatic appear to hold the comparative social foundations, the approaches each state catch are completely unique, and the independency movements are proceeds with late ( Zhang, 2003 ) . AirAsia possesses numerous subordinates in numerous Asiatic states, since cold war, with extraordinary connection among China and Japan, Taiwan, proceeds with battle between South Korea and North Korea, the trips of AirAsia are influenced by these political elements, the connections among Asiatic states are difficult to fortell and the political relations in each state appear to be precarious ( Yahuda,2005 ) . Monetary variables: The financial developing in Asia expanded quicker since 1945, especially China and Japan, with autonomous and off from wars, these two states create past inventiveness. Be that as it may, affected by financial emergency, most Asiatic states are battling financial downturn, the increasing costs rate rise, trade rates change every day ( Adams, 2006 ) . All these insecure elements drive less fare and less individuals burn through cash on touristry which straight influences the gross of AirAsia. The overall gain decrease with less customers and less fare for AirAsia. Social variables: In Asia, touristry is non thought around each piece normal as Europeans, which implies, under the impacts of social foundation, Asians spend less cash on touristry. Notwithstanding, Asians are touchy to change of money related worth, especially when they want to go out via plane, lower fiscal worth will pull them, AirAsia holds the upsides of lower financial worth. With more developments set up in Asiatic states, AirAsia will offer progressively Asiatic customers. The populace in Asia expansion quick, impermanent populace in Asia push increasingly juvenile individuals change areas to populate, China and India, these two greatest states in Asia implies adjustment of interest for AirAsia ( Sanderson A ; Tan, 1995 ) Innovative variables: Technology plays of import work noticeable all around hose industry especially for AirAsia which actualize the minimal effort bearers. With an ever increasing number of specialists visual viewpoint in Asia, rivals in the field of air hose can think up new things to chop down expense to win in the contention, if AirAsia needs win in the end, the key is to request progressively proficient specialists to fall in them. Development of opponents influences gross of AirAsia, unreasonably. New planes with high designing would speak to customers to adjust purchasing wonts. Ecological components: Climate is a cardinal factor which impacts the gross of AirAsia, in any case, characteristic elements are non arranged or changed by human presences. The majority of Asia states understand the significance of insurance for condition, with globalization and advancement of designing, the contamination rise and the existence milieus are harmed. Presently, the saying of vitality economy and radiation decline is famous in China, authoritiess demand most associations utilize clear vitality to deliver, especially for air hose organizations, lower cost yet less contaminations to condition, fuel or gas must fit in with statute of states. Lawful elements: Tax mentioned for customers will be increment by most states, which will affect the gross of AirAsia. Standing up to more income improvement for tickets, customers will encounter awkward and ask to chop down the fiscal estimation of tickets. Obligation will change fitting to current financial situation of the universe, especially for Asiatic states who send out merchandise with lower cost to strive with household industry. Natural security mandates will adjust to bespeak AirAsia to use clear fuel or gas which expansion cost and chop down gross. Laws of fare and import will other than sway AirAsia, all these rely upon approaches of Asiatic states and financial arrangement of the universe. 3.2 SWOT examination In the wake of saying cardinal outer variables which will affect the gross of AirAsia, the organization other than needs apparatuses to break down under these elements, what the advancement in the great beyond, the SWOT investigation seeks after a join key spot by providing inward data to reason the qualities, falling flat and outside data of possibilities and threats ( Bohm, 2009 ) . The SWOT examination of AirAsia can be seen beneath: Figure 1: Qualities: Ease contrasted and different adversaries, the core estimation of AirAsia is minimal effort in Asia. Successful course, right vital spots, mark customers. Straightforward hypothetical records actualized in AirAsia, investigating for long clasp to occur out fit creating hypothetical records. Secure clasp and high caliber of administration draw in more customers. Extension with in excess of five states in Asia, multi-gifted representatives in organization implies proficient work power. Proceeds with creation, specialists groups to think up new kind of planes. Different air hoses for customers, turn trip more picks for customers. Coming up short: Lower cost organizations lower wage for workers, could non request talented representatives. Government mandate and strategies regularly change towards airdromes, higher income improvement for customers and obligation for fare and import. More requests of customers, higher remuneration solicited by riders increment cost from the organization. New contestants in this field, increasingly extraordinary rivalry in Asia. Expanding financial estimation of gas and fuel, less overall gain for AirAsia. Brand is basic for advertise, planes simply with administration more awful than rivals who request higher financial worth. Openings: Aircrafts from Asia to different states ought to be given. Distinctive hypothetical record yet at the same time keep up the standard of lower cost bearers. Increment nature of customer administration and try to set up a full-administration with low menu. Forceful rivalry will drive air showcase succeeds for new ways. Higher financial estimation of fuel will drive rivals

What would be the risk to society if doctors were to participate in Research Paper

What might be the hazard to society if specialists somehow managed to take an interest in doctor helped self destruction - Research Paper Example ss carelessness on their part or even a corrupt demonstration which will deflect the premise of development and congruity over the positions inside the general public (Donnelly, 1998). The specialists must be liable to the general public for every one of their demonstrations and in the event that they submit their own selves inside such areas, at that point there would be nobody to discover the genuine sacredness that is connected with this calling. The doctor helped self destruction is basically a demonstration that must be detested from the beginning of such conversations as it precludes as an ethically adequate act at any expense (Gorsuch, 2006). This is genuinely necessary since it sets the premise of discovering where peculiarities occur and how these could be dodged with the goal that the pith of a genuine cultivated society stays in judgment regardless of how troublesome the occasions may turn into. The specialists must understand that their obligation is considerably more than simply recuperating. They must be responsible to their still, small voice as

Sin of Adultery in Hawthornes The Scarlett Letter Essay -- essays res

The Scarlet Letter, a novel composed by Nathaniel Hawthorne, shows the antagonistic results brought about by infidelity between Reverend Arthur Dimmesdale and Hester Prynne. Dimmesdale and Hester submitted the incomparable sin of the Puritan culture they have a place. The two of them must arrangement with the impacts of the red letter. Pearl, the girl of the two sweethearts, constantly rebuffs Hester for what she has done. Dimmesdale can possibly observe Hester and Pearl when others won't discover or see. Hester figures out how to help herself and little girl, and simultaneously, puts an imprint on the assets of some who are a piece of society. The wrongdoing of infidelity made repercussions that were shared and exclusively experienced by Reverend Dimmesdale and Hester Prynne. The red letter is worn by Hester as a repercussion of her two-faced sin to make known her wrongdoing of energy all through the entire story. Hester has the decision to leave town and would no longer need to wear the red letter. ?On the edges of the town, inside the skirt of the landmass, yet not in close region to some other residence, there was a little covered bungalow? (71). The house is Hester?s home. Hester feels by staying, she isn't letting society control her and recognizing what she has done. Hester?s activity of remaining around shows her solid, self-decided soul. Hester won't deny the wrongdoing since it characterizes what her identity is. Hester chooses to live alone as a repercussion of the wrongdoing she submitted When Hester settles on the choice to not leave she needs to figure out how to help herself. Realizing the town won't help her, Hester goes to embroidery to help bolster herself and girl, Pearl. The things she makes are lovely and carefully done. The families that held... ...e kind of what has burned his deepest heart! Stand any here that question God's judgment on a miscreant! Observe! See, a terrifying observer of it!? (232-233) Everybody presently knew and right when he uncovered the transgression, the wrongdoing executed him while up on the platform. When Hester and Dimmesdale took part in an extramarital entanglements, they never realized the amount it would influence the remainder of their lives, in this manner their one sin characterized their very presence. Hester ends up being a solid and capable individual through all the triumphs she faces. She stays an extraordinary mother in any event, when Pearl helps her to remember what she has done. Dimmesdale keeps on observing Hester and Pearl, yet just when nobody else will discover. Dimmesdale can not deal with the blame he keeps inside for a long time and it carries him to his demise. Hester and Dimmesdale both submit the wrongdoing of infidelity, however the transgression engages Hester and executes Dimmesdale.

Guilty All The Same by Linkin Park free essay sample

On March the seventh this year, Linkin Park made their hotly anticipated rebound with their new single â€Å"Guilty All The Same† from their up and coming collection â€Å"The Hunting Party†. I was incredulous about the melody, since Linkin Park’s last two collections and their remix collection were excessively near EDM for my enjoying, and like numerous different fans, I had needed another Hybrid Theory. So when I heard how guitar driven the melody was, and the total absence of gadgets, I was overwhelmed, since I didn't figure I could ever get the chance to hear another Linkin Park tune that I delighted in. At that point my fervor developed when I saw Linkin Park interviews where the band would state that the band were attempting to make present day punk, and dodge the new non mainstream pop that is as of now well known. I thought this was a splendid thought. Be that as it may, at that point I began to pass judgment on the melody on the real nature of the tune, and not the ideas driving the tune. We will compose a custom exposition test on Liable All The Same by Linkin Park or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I found that the tune is fairly essential instrumentally, and vocally excessively dull. While the tune is still generally snappy, I feel like Linkin Park could have improved, and in the event that this is the main single, at that point I am marginally stressed for the remainder of the collection, anyway a tune with Daron from System of a Down may spare the collection Rating: 3/5

Shakespeare’s Henry V Minor Characters

Christina Priester Amy Smith Eng 205 10/15/12 The fundamental characters in Shakespeare's Henry V are uncommonly convincing. From the earliest starting point of the play, the vast majority of the center is coordinated to cooperations between King Henry and other eminence or individuals of status and centrality. Almost no consideration is centered around the minor characters, the laborers the Hostess, the Boy, and the warriors Bardolf, Nym, and Pistol. In spite of the fact that these characters have just little parts in the play, they are basic. They take the spotlight for a second, incidentally occupying our consideration from the King and his political responsibilities.Each of them contribute important foundation data, their assessment of King Henry, and the officer's point of view of the up and coming fight, The principal demonstration of the play is centered around the intrigue between the pioneers of the Church and King Henry settling on the choice to do battle with France. While the entirety of the political data is required for the plot, it is very thick, and some of it is difficult to get past. There is some help in Act II of the play, when the Hostess, the Boy, Bardolf, Nym, and Pistol are introduced.There is some cleverness in the trades between the troopers. For instance, Bardolph to Nym: â€Å"What, are Ancient Pistol and you companions yet? † Nym answers, and Bardolph to Nym: â€Å"I will offer a morning meal to make you companions and we'll each of the three be sworn siblings to France. † This is plainly a mocking prodding comment to Nym, with the proposal these two circumstances will never occur. The scene becomes bleak when the Boy enters, illuminating them regarding Falstaff's sickness. Falstaff is truly sick, and in scene three of Act II, we discover that Falstaff has passed on.The fighters lament for their lost companion, yet the Hostess has the most grounded enthusiastic response. She was thinking about him at his bedside when h e died. Falstaff was a necessary character in the former play, King Henry IV. He and different fighters were companions of Henry before he became King. The companionship among Henry and Falstaff finished cruelly. The Hostess, alongside the warriors believe Falstaff's ailment is to some degree brought about by Henry's brutal treatment of Falstaff. In the entry by the Hostess, soon after the Boy enters, she says something â€Å"The King has executed his heart. After Nym and Pistol settle their fight, the Hostess advises the men to visit Falstaff, and Nym remarks â€Å"The King hath run terrible gossipy tidbits on the knight, that is the even of it. † Although they hold the King halfway to fault for Falstaff becoming sick, they despite everything appear to hold King Henry in high respect. Nym says something to Pistol â€Å"The King is a decent King, however it must be as it might, he passes a few humors and vocations. † The understanding of this expression is that in spi te of the fact that the King is acceptable, he despite everything has peculiarities and issues of his own.Pistol communicates his assessment of King Henry in Act IV, just before fight when Henry, masked as a volunteer officer draws in Pistol in a discussion. He reveals to Henry he thinks the King is a fine individual, with a kind nature, was raised well by his folks. He proceeds to announce he love and reliability to King Henry. Gun is ignorant he is addressing the King himself. He shows hatred for the hidden King when he gets some answers concerning Henry's connection to Fluellen, the Captain that arranged the execution of Bardolph.King Henry is resolute about the execution of Bardolph in Act III when he is discovered taking a heavenly relic from a French church. Henry gives his thinking that Bardolph ought to be so rebuffed â€Å"We would have every single such guilty party cut off. Furthermore, we give express charge that, in our walks through the nation, there be nothing constr ained from the towns, not much, however paid for, none of the French scolded or manhandled in contemptuous language; for when lenity and brutality play for a realm, the gentler gamester is the soonest victor. This section is fundamentally saying he needs to make a case of Bardolph as a notice to his warriors to be aware and not have the towns in France ravaged or the residents threatened, or they should confront the outcomes of their activities. He likewise feels that the French detainees should confront the ramifications for the killing of the Boys, and requests their throats to be cut. His resentment powers this choice since he needs equity for the young men that were slaughtered.At the finish of fight, Henry conveys the Boy, demonstrating his distress for the loss of these youngsters. By and large, King Henry is seen by his troopers as great and just, yet firm with his discipline of his subjects. Without the minor characters, our judgment of the King might be cruelly slanted. The y are additionally the main connection in this play between the King and Falstaff. The minor characters edify our comprehension of the King, give us some foundation data, and work well for their motivation.

Congratulations to the Winners of the 2016 Breakthrough Junior Challenge

Congratulations to the Winners of the 2016 Breakthrough Junior Challenge Congratulations to Deanna See, 17, and Antonella Masini, 18, winners of the 2016 Breakthrough Junior Challenge. Deanna and Antonella submitted short videos about big ideas to win the international science and math competition. We love their videos and hope you do too!Superbugs! And our race against resistanceDeanna See, 17, SingaporeQuantum EntanglementAntonella Masini, 18, PeruThe Breakthrough Prize honored Deanna and Antonella Sunday at a gala ceremony in Silicon Valley. Each student receives a $250,000 post-secondary scholarship. The science teachers who inspired the winning students receive $50,000. The winners’ schools receive a state-of-the-art science lab valued at $100,000.The Breakthrough Junior Challenge is an annual global competition for students to inspire creative thinking about science and mathematics. Students ages 13 to 18 from countries across the globe are invited to create and submit original videos (five minutes in length maximum) that bring to life a concept o r theory in the life sciences, physics or mathematics. This year 6,000 students from 146 countries entered the competition. The submissions are judged on the student’s ability to communicate complex ideas in engaging, illuminating, and imaginative ways. The Challenge is organized by the Breakthrough Prize Foundation. Khan Academy is a proud partner and helped judge the submissions.The Breakthrough Prize â€" Silicon Valley’s premiere science and math prize â€" honors paradigm-shifting research and discovery in the fields of fundamental physics, life sciences and mathematics. This year, across all categories, the Breakthrough Prize Foundation awards $25 million to honor both outstanding career achievement and emerging talent.A one-hour, edited version of the gala ceremony honoring winners airs on FOX Sunday, Dec. 18, at 7:00-8:00 PM ET/PT and globally on National Geographic in 171 countries and 45 languages. The Breakthrough Prizes were founded by Sergey Brin and Anne Wojcicki, Ma rk Zuckerberg and Priscilla Chan, and Yuri and Julia Milner. Selection committees composed of previous Breakthrough Prize laureates choose winners. Additional information on the Breakthrough Prizes is available at breakthroughprize.org.

Best Editing Service vs. a Night Club

You must be wondering how the standards for choosing an editing service and a nightclub can be the same. One can make your career and the other can ruin it. One is all academic while the other is also academic but in an entirely different way. One is no fun at all, and the other is synonymous with the word ‘fun’. Strangely enough, despite all these differences when we approach our smartphones to get some tips on finding the best nightclub and editing services, the guidelines are actually the same. Allow us to elaborate: Feedback Who could be a better person to approach than the one who has already used the services? Basically, no one. So, whenever a service intrigues you, make sure that you have read their testimonials, feedback, and customer reviews; if you think it is worth your attention then just ring them up. Rates Besides the quality and fame of the service, you also need to make sure that you can afford it. Prices matter greatly and you don’t want to be broke after having used their services. Make Sure They Know What They Are Doing The last thing you want is to waste your time and to miss your deadline simply because people cannot do their job. Oh, your money goes in the dump as well. To make sure you stay clear of services like that, try them in advance by testing, or tasting, of what they have to offer and the extent of their professionalism in doing their job. No Drama No scandals, no drama, and no bad reputation. This must be your mantra when you are in search of a good service that will provide you utmost relaxation and some laid-back time. You go in search of their services because you want to enjoy some free time, but if the service turns out to be some controversial and money grabbing that takes your cash and throws you out on the streets; then, a very good day of yours can turn bad. Responding to Complaints The way a service responds to complaints can earn them some major brownie points. Watch closely how they respond to customers who complain about something. Do they offer a refund, do they offer to redo the whole thing or do they turn a deaf ear to it all? Make sure to pay attention to this as you could be going through the same experience. Polite Behavior At the end of the day, what really ensures if you are going to come back to them or not, you need to see how they have treated you. If they have been nothing but polite during the entire experience and dealing, then, rest assured you will come back to them for the entire duration of your college life. It doesn’t matter if your goal is to find a nightclub or the best editing service to help you out with the stress of your college days, just follow the above guidelines, and it will lead you to both.

Hanged and Hung - Glossary of Usage

The verb hang  has two past tenses—hanged and hung. Unless youre talking about a person who has been executed (Lord Haw-Haw was hanged for treason), you probably want to use  hung.  But see the usage notes below. Definitions The verb  hang  means to fasten or suspend from above--to place something (a poster, for instance)  so that its held up without support from underneath. In a related sense, hang can mean  to kill  someone by putting a rope around the persons neck, attaching it to something overhead, and then causing the body to drop suddenly. For centuries, hanged and hung were used interchangeably as the past participle of hang. However, most contemporary usage guides insist that hanged, not hung, should be used when referring to executions: convicted killers are hanged; paintings are hung.   Examples Dont mention a rope in the house of someone whose father was hanged.(English proverb)A room hung with pictures is a room hung with thoughts.(Joshua Reynolds)William Heath was  hanged  in January 1733 for stealing four shirts, part of somebodys washing that had been  hung  out to dry,The sheriffs deputies, who hanged the horse thief at night, are expected to hang around until they are sober, after which they could well end up with hanged or hung looks on their faces--and hangovers for sure.(Robert Oliver Shipman, A Pun My Word: A Humorously Enlightened Path to English Usage. Rowman Littlefield, 1991) Practice One should forgive ones enemies, but not before they are _____. (Heinrich Heine)We _____ our swimsuits out to dry. Answer Key One should forgive ones enemies, but not before they are  hanged. (Heinrich Heine)We  hung  our swimsuits out to dry.

The Physics Of Physics Change Us Essay - 1606 Words

I want to go back to freshman year when I first met you and just kiss you right then and there. Why did we wait so long? One. Two. Three. Four. Five. Six. Six years went by before we were ever made; before we went from this to that, and we finally got what we had both wanted since the day we had first met, but both somehow kept ourselves from achieving. You’re the arms ill lay in forever until the laws of physics change us. Or was it that once we have gotten here, we will tend to stay at rest, wasn’t it? Let’s go back to when we were in the room with the blackboard. It was anything you imagined once you stepped inside of it. Let’s take a trip back to that box when I drew dino-chicken nuggets on the blackboard or when I sat in my corner spot; the perfect place to watch you as you toyed with your guitar. When you kiss me, it takes me when back to when I stared at you from across the lunch yard. I wanted you to look at me. I wanted your attention to fill me up and fizz me over. But your far away gaze hollowed me out and left my lungs tripping over one another. I was afraid. Afraid of you. I wanted you, and I wanted you to want me, but I was afraid of wanting someone. Or not being wanted at all†¦ I want you so bad. I don’t want to be buried when I die. â€Å"Sad† Long pauses rip my intestines out my bellybutton; I looked down to tremoring hands. An abyss would feel smaller than the hole that sucked my insides away. Finally, you only replies with, â€Å"You?† How could you destroyShow MoreRelatedPhysics : Physics And Calculus Applications1711 Words   |  7 Pages MATH EXPLORATION PHYSICS AND CALCULUS APPLICATIONS MS. BUICA – MCV4U7-03 JANUARY 8, 2016 BY: RAMEEL KHAN ------------------------------------------------------------------------------------------------------------ INTRODUCTION The subject of physics applies calculus to many of its principles in order to explain various concepts and objects. In my HL math class, I have used calculus, such as differentiation and optimization, and applied it to kinematics (displacement, velocityRead MoreThe Current Status Of Galaxy Formation1589 Words   |  7 PagesThe field of physics encompasses a variety of topics and sub-disciplines which include astronomy, cosmology, and particle physics, to name a few. As a student in the physics field, it is important to understand how physicists actually write and make arguments in their respective disciplines. By being able to analyze and rhetorically inspect an article, the material becomes more comprehensible and some potential implications of the writing begin to resound with the reader. The more we learn aboutRead MoreThe Mind-Body Problem of Physicalism1731 Words   |  7 Pagesterminological variants of one another as we know materialism says that everything is material; i.e . made of matter and physics is the science of matter , hence they are one and the same. However a distinction between the two needs to be made. Physicalism is a position which does not simply affirm the material nature of everything (materialism), but gives an explanatory priority to physics in giving a full account of reality. That these positions are distinct can be seen from the fact that materialismRead MoreTaking a Closer Look at Phisics948 Words   |  4 Pages Physics. Not something you really hear every day. It’s not something you really want to hear either, right? Why is it that when we hear the word physics, it’s just a major turnoff. People may even hear the word and just think â€Å"get me out of here†, even though they may not have the slightest clue of what it’s about. Some people do have a slight clue and think molecules or gravity, atoms or Bohr, laws or life, and still may not quite grasp it, but at least have a slight clue. Others, think wastedRead MorePhysics Roles in Golf634 Words   |  3 PagesPhysics is in everything around us. It is in us driving a car, walking down the street, and pushing a child on a swing. Physics is also in every sport you have ever played, or watched someone play. It is involved in a baseball player swinging his bat, or a swimmer cutting through the water. It is also in golf. In this paper I will discuss three different ways that physics plays a role in the game of golf. The first is the motion of hitting the ball, or the swing, the second is the spin of the ballRead MorePhysics of Field Goal Kicking1228 Words   |  5 PagesThe Physics of Field Goal Kicking Physics is involved in all of our daily activities. Most of the time, however, physics is overlooked and never acknowledged. It is important to understand different aspects of physics because physics tells us how and why certain events occur. By definition, physics is the search for laws that describe the most fundamental aspects of nature: matter, energy, force, motion, heat, light, and other phenomena. There are many different sectors of physics, but we willRead MoreNewtons Laws of Motion858 Words   |  3 PagesMotion). If you want to walk or run you will need a bigger force ( ¶ 4). To walk is not as hard as running, so less force is needed to succeed in doing it (Forester). This leads us to the third law of motion, for every action, there is an equal and opposite reaction (Newton’s Third Law). Another concept of Physics is moving water. For example, flushing the toilet, waterfalls and dams. Flushing a toilet is a great example of transferring energy. Usually on most toilets there is tanRead MoreThe Effect Of Physics On Soccer And How It Impacts The Overall Game1595 Words   |  7 Pages Cowans 1 PHYSICS OF SOCCER Tatiyana Cowans Physics Ms.Moore 11/3/2015 Cowans 2 NEWTONS LAWS OF MOTION Soccer is an International sport played all over the world. Soccer consist of two teams trying to score a soccer ball into a goal on the opposing team’s side of the field without using their arms or hands. This sport is straightforward and simple, but relates to physics in many ways. The basic movement of kicking a soccer ball requires forceRead MorePhysics of Basketball640 Words   |  3 PagesPhysics takes part in our everyday lives without us even recognizing it. In simple every day functions like when we walk, how our vehicles function properly, and even how we play sports. We go on each day with no recognition of physics until it is pointed out to us. The concept of physics is the study of fundamental structures and interactions in the physical universe. We learn physics to get a better understanding of the universe and the objects in it (Ostdiek). Now, that I have given you a briefRead MoreReport On The Car Engines1498 Words   |  6 Pageswheel turns through revoluti ons throughout the race. The motor rotates in what is called as RPM. Each time a tire rotates; the car moves the distance equal to the circumference of the tire. The distance a car moves can be calculated by a equation (Physics, Technology and Engineering in Automobile Racing). Drag force and horsepower are the most important factors that affect the speed of a performance vehicle. Car companies can make cars faster by having the car have a bigger engine. The 2000 Lamborghini

Essay about Descartes’ Cogito - 1542 Words

Descartes’ Cogito It is the purpose of this essay to examine both Descartes’ Cogito argument and his skepticism towards small and universal elements, as well as the implications these arguments have on each other. First, I will summarize and explain the skepticism Descartes’ brings to bear on small and universal elements in his first meditation. Second, I will summarize and explain the Cogito argument, Descartes’ famous â€Å"I think, therefore I am† (it should be noted that this famous implication is not actually something ever said or written by Descartes, but instead, an implication taken from his argument for his own existence). Third, I will critique the line of reasoning underlying these arguments. Descartes attacks†¦show more content†¦Descartes attacks the possibility of certainty with regards to the existence of small and universal elements with the possibility of our thoughts being altered by an omnipotent deceiver. In paragraph nine, he states, â€Å"How do I know that he did not bring it about that there be no Earth at all, no heavens, no extended thing, no figure, no size, no place, and yet all these things should seem to me to exist precisely as they appear to do now.† His point is that this omnipotent evil deceiver could create in our minds an understanding of mathematics and logic that is at odds with reality, causing us to construe everything wrongly. Thus Descartes ends this final and devastating doubt with the preliminary conclusion that everything he perceives can be called into doubt. Descartes answers his seemingly hopeless skepticism from the first meditation with the Cogito. The basic point of his Cogito argument is that for me to either perceive awry, or even to doubt my own existence, I must exist. It is, as Descartes says, â€Å"’I am, I exist’ is necessarily true every time it is uttered by me or conceived in my mind (Med2, par3).† He makes two arguments for the Cogito in his second meditation. Descartes arrives at the Cogito through the notion of an omnipotent deceiver actually. He starts to question his ownShow MoreRelatedThe Cartesian Cogito By Rene ÃÅ'  Descartes1513 Words   |  7 PagesThe Cartesian Cogito In â€Å"Meditation Two† of Meditations, Objections, and Replies, ReneÃŒ  Descartes argues that we cannot doubt our own existence. Descartes’s Cogito argument is actually stimulated by the â€Å"numerous† â€Å"false opinions† (9) in â€Å"Meditation One†, which he believed true in his youth but now doubts and attempts to attack through his own writing. Descartes’s doubts involve three stages. The first doubt concerns sense illusion. In other words, Descartes formerly maintained that we obtained truthRead MoreDescartes Cogito Ergo Sum And Ontological Arguments1833 Words   |  8 Pagesshow that Descartes’ cogito ergo sum and ontological arguments both rely on the method of doubt and follow from the premise that essence implies existence. The cogito ergo sum is different from the latter one, however, from the fact that it did not contain the premise regarding the cause and effect of an idea having objective reality. The main problem with this argument is that while essence and existence were said to be inseparable, it does not happen to be the case. First of all, Descartes’ cogitoRead MoreDescartes’ Cogito Argument Successfully Shows the Evil Demon Argument is Unsound888 Words   |  4 PagesDoes Descartes’ Cogito argument successfully show that the Evil Demon Argument is unsound? In this essay I will attempt to show that the philosopher, Renà ¨ Descartes’ Cogito Argument successfully proves the Evil Demon Argument to be unsound. By an analysis of the structure of the arguments and what they prove, I will show the evil demon argument to be unsound. An argument is unsound when the premises as false and the argument is invalid. This analysis of both structure and content will eventuateRead MoreDescartes s Cogito Ergo Sum 1488 Words   |  6 PagesDuring Meditations 2, Descartes establishes a version of his famous ‘cogito ergo sum’. He establishes that despite the fact that we may not know the world around us as well as we think we do, we can know the mind better and the trusting the mind can lead him to the seemingly justified conclusion that he exists. Descartes’ method of arriving at the conclusion is by starting from scratch and considering whether there could be any ground of doubt for his beliefs. He was a rational philosopher who gaveRead MoreDescartes s Theory Of Skepticism And The Cogito1469 Words   |  6 PagesDescartes’s Project Rene Descartes was a philosopher that lived from 1596 to1650. In Meditations of First Philosophy, Descartes leaves the reader with two main themes: skepticism and the cogito. In this paper, I will be examining Descartes’s writings. Mainly, what Descartes’s project consisted of, skepticism, the arguments he gave as means to his project, and the cogito. In doing so I will explain how he left the reader with the two important philosophical notions of skepticism and cogito. The first thingRead MoreDescartes Meditations On First Philosophy1318 Words   |  6 PagesJordan Kriegel Basic Philosophical Questions November 2, 2017 Cogito Ergo Sum Descartes Meditations on First Philosophy and his questioning of our existence in reality is a question which philosophers have tackled throughout time. Cogito ergo sum or I think therefore I am, a phrase brought about by Descartes is the backbone of his whole philosophy of our existence in reality. As long as we are thinking things, we exist. When we look at this approach to our existence we must first deny that any sensoryRead MoreEssay on Renà © Descartes759 Words   |  4 PagesRenà © Descartes Renà © Descartes was a French philosopher and also mathematician. His method of doubt led him to the famous cogito ergo sum when translated means I am thinking, therefore I exist. This cogito was the foundation for Descartes quest for certain knowledge. He explored doubt and how we can prove our own existence, by taking the first steps of scepticism. His book Meditations On First Philosophy, was written in six parts. EachRead MoreDescartes Mind and Body1480 Words   |  6 PagesDescartes’ Mind Body Dualism Rene Descartes’ main purpose is to attempt to prove that the mind that is the soul or the thinking thing is distinct and is separate from the body. This thinking thing was the core of himself, which doubts, believes, reasons, feels and thinks. Descartes considers the body to be an extended unthinking thing; therefore it is possible that one may exist without the other. This view is known as mind-body dualism. He believes that what he is thinking in his mind is what GodRead MoreThe Meditations On First Philosophy By Rene Descartes916 Words   |  4 Pages The Meditations on First Philosophy by Rene Descartes is a thorough analysis about doubt. Descartes describes his method of doubt to determine whether he can truly know something. One of his major arguments is the proof of the existence of God. In this paper, I will attempt to unravel the flaws in Descartes proof that God exists. In the meditations, Descartes evaluates whether or not everything we know is a reality or a dream. Descartes claims that we can only be sure that our beliefs are trueRead MoreAnalysis Of Rene Descartes s Meditations On First Philosophy 1399 Words   |  6 PagesEssay 1 Rene Descartes was born in in La Haye, France, in 1596 and he studied at La Fleche Jesuit College and University of Poitiers. Descartes also lived in Germany, Holland and Sweden. He then worked in the army as a private councillor and then as a court philosopher. Descartes book ‘Meditations on First Philosophy’ was first published in 1641. The edition used to write this essay was edited by John Cottingham and was published by the Cambridge University Press in 1996. Descartes was the first

Inequality For All By A Documentary Presented And Narrated...

In â€Å"inequality for all†, a documentary presented and narrated by Robert Reich, Reich discusses what is happening in terms of the distribution of income and wealth in the US, why it is happening, and is it a problem. â€Å"Inequality for all† is directed by Jacob Kornbluth, it premiered in 2013, and it runs for 90 minutes. Reich studied at the University of Oxford in during the late 1960’s, where he befriended future president Bill Clinton. Subsequently, they kept in touch, and in 1993, when Clinton was elected president, he reached out to Reich, to be secretary of labor. Reich was in office for the following four years, and today he is a professor at the University of California, Berkeley. For about three decades now, Reich announced that out of all developed countries, the US has the most unequal distribution of wealth, and that inequality is getting even greater in the US. In the documentary, the most compelling topics covered by Reich, are the changes tha t started happening in the late 1970’s, the fact that 42 percent of Americans born into poverty stay poor, and that nowadays, money controls politics. In 1978, the economy started suffering in the US, because the middle class was getting weaker, and inequality started increasing. According to Reich, the middle class is directly associated with the economy, because 70 percent of the economy is summoned up of consumer spending. The middle class is the foundation of consumer spending. In the late 1970’s and early 1980’s, wagesShow MoreRelatedWhat Does Inequality Mean?888 Words   |  4 Pagesor may not give some special privileges over others. However what does inequality really means to our society? The dictionary define it as the difference in size, degree, circumstances, etc. Sociology define it as the existence of unequal opportunities and rewards for different social positions or statuses within a group or society. May be there is even much more definitions t hat we can give, that perhaps is why inequality is not well known to everyone, even do there is a small percent of knowledgeRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesin certain other countries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under

Social Media About Muslims Free Essays

SoRef. No: H00144879 Short Essay Tutorial: Online Learning Teacher: Kristina Rajic Critical Writing Analysis (C07CW) Impact of Social Media on Islam and Muslims Susan Ward defines Social media as a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content. Some of the common examples of social media are Facebook, Twitter, LinkedIn, etc. We will write a custom essay sample on Social Media About Muslims or any similar topic only for you Order Now There is a wide variety of social medias’ in the Internet. People get more attention to the things that are being shared from YouTube and Flickr nd posting them through Facebook or LinkedIn or MySpace. Social Networking sites spread news all over the globe very quickly and swiftly. According to Suzy Ismail â€Å"Social Media and networking sites must have and has definitely changed the spread of Islam and the perception of Muslims in the minds of many people around the world†, especially and mostly in the US and India. After the 9/11 bombings and destruction of the Twin Towers by Bin Laden, the growth of electronic and, in particular, social media has had an impact on the lives of Muslims around the world. According to Khurram T. Dara (2011) â€Å"every scandal, controversy, or violent errorist attack perpetrated by Muslims is put under the microscope. † He does not mean that the media has been trying to willingly to spread stories one way or another about Muslims in US and the world. â€Å"Of course, you have commentators and networks out there with agendas they want to push, but for the most part the impact the media has had comes in its evolution into a 24/7 industry. Everything is covered, regardless of whether it is quality journalism from reliable sources. † (Dara, 2011) Social Media played a crucial role in the way Muslims and Islam have been perceived over the years. Suzy Ismail continues, â€Å"It would be tough for nyone to say that they have not ‘heard’ of Islam with the amount of coverage that our deen has received in the recent years through so many different media outlets†. Further on she adds that Muslims have been vilified and simultaneously victimized especially after 9/11 in America. â€Å"There seems to be two extreme reactions to the deen itself. One is which is sincere curiosit y and interest that motivates education and the other is blind hatred and misunderstanding that leads to scapegoating and stereotyping. † (Suzy Ismail) Social media presents a big opportunity to reach out to people who may not even know about Islam or Muslims. Thousands f Americans have never met a Muslim but they have access through social media. In Texas, an event was set up where a Muslim woman is refused service in a bakery just because she has worn a headscarf. ABC News Hidden camera experiments THIS and the purpose is to see what people’s reaction would be, which was quite surprising. Recently in the last few weeks, a controversial American- ­? made trailer of an Anti- ­? Islam video called Innocence Of Muslims has ignited protests across the Muslim world and continues to grow. It is just a trailer for a supposed future- ­? length film that was uploaded in YouTube a few weeks back in America by a an named Nakula Basseley Nakoula a. k. a Sam Bacile who is thought to be the writer, producer and promoter of the video. The Social Media raises complex questions about the freedom of speech in America (Ruth Startman, 2012). Social Media has played a vital role in the rapid spread of this video around the world by sharing it through Facebook, Twitter, LinkedIn, etc. Many Muslim countries removed this video from their network, however the video still remains undeleted in America and other Non- ­? Muslim regions of the world. Twitter and Facebook have been undoubtedly the two networking sites with the most active Muslim users. These sites ave allowed us to connect with many important persons such as Imams and Sheiks, Political Leaders and so on†¦. Some people are also there to cast a negative vote on Islam and are online just to do so. It can be overwhelming to not care about it, but we need to remember that social media has also given us the strength and the platform to express ourselves. In other ways, we can increase the positive impact of Social Media on the portrayal of Islam and Muslims by being more active online and by having lot of faith on Islam. (Dara, 2011) Social media is a great tool, which can be well used to spread â€Å"Love†, or abused to spread â€Å"hatred†. Let us choose â€Å"love† as every religion of the world is themed to promote â€Å"love† among mankind. No matter what, â€Å"love† will always prevail as it is upon which everything in life is centered and without which there is no meaning in life. REFERENCES: †¢ †¢ †¢ †¢ Ward, Susan; Social Media Definition [online]. Available from: http://sbinfocanada. about. com/od/socialmedia/g/soci almedia. htm   (Accessed 28 Sept 2012) Salman, Javeria; Impact of Media and Social Media on Islam and Muslims [online]. Available at: http://islamicstudies. islammessage. com/Article. aspx? aid=678   (Accessed 28 Sept 2012) Dara, T. Khurram (2011) The Crescent Drive: AN ESSAY ON IMPROVING THE IMAGE OF ISLAM IN AMERICA, Tensile. (Accessed 28 Sept 2012) ABC News hidden camera experiments – Racism in America â€Å"What would you do? † (Online video) Available at: http://www. youtube. com/watch? v=UtWuOvdLRX4 (Accessed 28 Sept 2012) Innocence of Muslims, 2012 (online video) Available at: http://www. youtube. com/watch? v=gORgR7UiXgY (Accessed 28 Sept 2012) Starkman, Ruth (2012); It’s All the Rage: ‘The Innocence of Muslims,’ Social Media, and Free Speech† (online) Available At: http://www. huffingtonpost. com/ruth- ­? starkman/its- ­? all- ­? the- ­? rage- ­? the- ­? inno_b_1906050. html    (Accessed 28 Sept 2012) †¢ †¢ How to cite Social Media About Muslims, Papers

How Death Affects Everyone Differently free essay sample

A compare and contrast paper looking at the way the theme of death is handled in D.H Lawrences, The Horse Dealers Daughter and William Faulkners `A Rose for Emily`. This is a compare and contrast paper that looks at the D.H Lawrence stories, `The Horse Dealers Daughter and William Faulkners A Rose for Emily. The author concentrates on the theme of death and how two characters (Mable and Emily) experience and deal with death. Death is the end of life. Every living thing dies, but human beings are probably the only creatures that can imagine their own deaths. When someone dies the people closet to them are over come with sadness. Some people find comfort in death. They believe that when you die your suffering ends. People who go through the death of an important person in their life often feel like a part of them has also died. We will write a custom essay sample on How Death Affects Everyone Differently or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You can choose to let this experience alter and shape the rest of your life or you can overcome it and continue with your life. In A Rose for Emily and The Horse Dealers Daughter , Mable and Emily experience the death of their father.`

Business Research Of Countdown Supermarket Chain †Free Samples

Question: Discuss about the Business Research Of Countdown Supermarket Chain. Answer: Introduction The chosen business organization for the current study is Countdown supermarket chain, which is one of the largest retail units operating in New Zealand. The business firm is one of the subsidiary units of the Woolworths Limited, which is the largest retail supermarket chain of Australia. Countdown has the largest number of retail stores in all over New Zealand with a total number of 275 franchise shops. The company was established in the year 1981 and is currently having its headquarters in Auckland. The owner ship of the company is with the group of Progressive Enterprise. However, in the initial stage the ownership was under Rattrays Wholesale Group. The ownership shifted to Progressive Enterprise in the year 2002, which occurred after the group decided to buy the Woolworths Limited enterprise (Countdown, 2017). Hence, it is evident that the Countdown has undergone several organization changes from 1993-2005. This had great impact of the organizational decision making process and upon the quality of service and products that are sold the company. The company has been able to build their reputation in the consumer market of New Zealand due to the effective and quality level of customer service. This has allowed the company to build high level of brand reputation over the years, as the customers are able to have high level of trust over the service and the products. The company has also been able to gain high level of competitive advantage with the help of the better level of customer service. In the recent times however, due to the poor quality of customer service, it is not possible for the company to maintain high level of customer satisfaction, thereby compromising on the level of brand reputation and brand popularity of the company. The aim and scope of the current study is to discuss about the existing literature that is related to various parameters that can ultimately affect level of customer satisfaction. It is important for a business organization to focus upon these factors as it can help in improving upon the brand popularity of a company. The scope of the existing literature is to discuss about the expectation level of the customers, which is believe to be the primary factors for implementing high level of customer satisfaction. It is also important to understand about the fact that in the recent days the customers have the option to switch over different brands if they are not satisfied with the quality of service and products. In this context, the scope of t he current study will include about the matters related to that of competitive environment that has huge influence over the matters related to that of customer satisfaction. The study will also discuss about the factors that are related to high level of customer satisfaction in the supermarket retail industry of New Zealand. Literature Review The Concept Related to Customer Satisfaction The concept of customer satisfaction is one of the basic elements of marketing plan. Satisfaction is believed to be one of the major outcomes of the marketing activity and is believed to serve a link between culminating purchase and consumption. This is also believed to be one of the major factors that decide upon the customer buying behaviour. As a customer chooses a brand and decides to stick with the same for longer period, it gives rise to the concept of brand loyalty. This concept is important due to the fact that can help a company to maintain brand reputation. As said by Haumann et al., (2014), the concept of brand loyalty is entirely dependent upon the satisfaction level of the customer. Hence it is essential for all business organisations to satisfy the needs of the customers, which can be achieved by considering several factors of business. Rogers et al., (2015), have mentioned that customer satisfaction can also help to measure and monitor the quality of product or service that is sold in market. It can also help to measure the extent to which company has been able to fulfil the expectation level of the customer. Chen et al., (2015), have defined the concept of customer satisfaction as a shared process of understanding the nature of service or product that is available in the market. It can also help to understand the level information that is being provided to the customers about the ultimate experience of the service or product. On the other hand Pizam et al., (2016), have suggested that customer satisfaction can be achieved by enhancing the feeling that are experienced by an individual after using a product or service. The consumers perception is also one of the important aspects of customer satisfaction, which helps to fulfil all the concerned related to the quality of the product. Bansal, and Taylor (2015), have mentioned about the concept of desired and adequate level of service, which is believed to be one of the primary essential for understanding the level of customer satisfaction. It can be said that if the desired an adequate level of the product quality are not fulfilled, it is never possible to achieve high level of customer satisfaction. Dominici and Palumbo (2013), have added about the various levels that are involved in achieving customer satisfaction. The primary level there is negative disconfirmation, where the quality of the service ends up being much worse than expected level of customer. In the following step is a positive confirmation, where company is able to better the quality of service buy meeting up with the minimum level of customers expectation. In the later stages, it is possible for the company to go beyond the level of customer satisfaction by bringing about new changes in the protocol of customer service. This type is essential in maintaining sustainability in business and ensuring that the company is able to retain old customers. Customer satisfaction in supermarket Retail Industry With the growing competition in the supermarket Retail Industry of New Zealand, the customer satisfaction level is one of the primary essential concerns that can help the companies to achieve competitive advantage. For large-scale Supermarket Giants like Countdown, it is highly essential to bring about changes in the quality of customer service, as they are always encountering the threat of new competitors, who are incorporating innovative ideas in providing efficient and high quality of customer service. Saeidi et al., (2015), have highlighted up on the importance of getting feedback from the customer, which can help to bring about necessary changes for large scale business organisations. It is often highly challenge for large scale supermarket retail stores to investigate upon the primary needs of the customers. This is mainly due to the fact that need and expectation level of the customers vary hugely in different places. For example, the need of the customer in Rotorua from Count down store may be different from that of Auckland. Hence, it is necessary to provide customer satisfaction at different level depending upon the needs of the local customers. In the middle of tough and fiery competition in the grocery retail sector of New Zealand, it is important to provide wide range of options for the customers. This is believed to be one of the effective ways that can help large scale industries to retain the old customers. Yadav et al., (2014), have mentioned about the importance of implementing digital form of marketing, which can help the large scale Supermarket companies to easily communicate with the customers. This is also believed to be one of the effective ways to maintain high level of customer satisfaction as the company are able to collect direct feedback. The major level of expectation of the customers is primarily to get fast and accurate service. Hence, it is highly necessary to resolve all the issues that are encountered by the customers while purchasing products. It is important to mention that better level of after sale service is also believed to be one of the key to retain customers. Due to tremendous growth in the service of Retail Industry, it is highly challenging for the supermarket chains like Countdown in Rotorua to enhance the rate of productivity that is necessary to meet up with the growing demand of the customers. Oreland Kara (2014), have suggested that understanding and giving priority to the needs of every group of customers at primary level can easily help the supermarket franchise to deal with the complex level of challenges that they face while retaining customers. Kursunluoglu (2014), has also mentioned the importance of digital form of communication, which is Highly Effective in the modern days to establish effective business relationship with the customers. It is essential for the marketing agents of the Countdown Supermarket to identify the root cause of all the service related issues. This can be achieved with the help of extensive level of market investigation that focuses upon the recent crisis and economic loss. Jahanshani et al., (2014), have mentioned about the importance of implementing the tool of Porter's five forces, which can help to understand methods that exist in external business environment and has the potential to disrupt the level of customer satisfaction. It is important to mention in this context that with the growing number of organisations in the grocery and retail sector, the customers have the choice to switch over to other brands if the encounter any issues with the level and quality of customer service. The maintenance of brand loyalty is believed to be one of the primary essential needs for maintaining high level of customer satisfaction, thereby ensuring about the fact of customer retention. It is also important for the Countdown supermarket retail unit to regularly monitor the level of their customer service, which is an important part of market investigation. Holistic mode of evaluation is believed to be highly essential that help them to identify the gaps in the existing customer service, which are causing them to lose customers. As mentioned earlier, digital mode of communication can be useful in collecting feedback from the customers. These feedbacks are the primary information that is necessary in market investigation work related to customer satisfaction (Paparoidamis et al., 2015). It is ultimately important to consider the parameter of customer satisfaction as the primary goal of all business and marketing strategies. Only with the help of high level of customer satisfaction, it is possible for Countdown to achieve their organisational objectives and improve upon the total revenue of the company. As the popularity of the brand will be raised through high level of customer satisfaction, it will be possible for the company to sustain for longer periods in the fast growing changes of the current age. Research Questions What is the importance of maintaining high level of customer service for Countdown Supermarket? What are the factors that need to be considered by the Countdown Supermarket for improving the level of customer satisfaction? Conclusion From the section of literature review it is clear that customer satisfaction is one of the essential goals of all business and marketing strategies. For Large scale Supermarket retail units, it is highly important to maintain high level of customer satisfaction. This can help them to retain customers thereby helping them to achieve competitive edge in the tough and fast changing sector of retail units. At initial stage, it is important for the companies to understand the concept and underlying cause for customer satisfaction. Having a clear concept of customer satisfaction, it is possible for the companies to implement upon different strategies in customer service and understanding the relationship between brand loyalty and customer satisfaction. From the review section it is also clear that the fast growing network of Supermarket grocery chain in New Zealand is one of the primary challenges that barrier to understand the expectation level of customer. Implementation of digital form of business communication is believed to be one of the primary goals of that can help the companies to collect feedbacks from the customers. With the help of the information from the customers feedbacks, it is possible for business to bring about changes in the quality and features that are associated with the customer service. This will ultimately help in the market investigation work that is necessary to maintain and retain customers. References Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13078-1_30 Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). Implementation of non-regulatoryfood safety management schemes in New Zealand: A survey of the food and beverage industry. Food control, 47, 569-576. https://www.tib.eu/en/search/id/BLSE%3ARN359848892/Implementation-of-non-regulatory-food-safety-management/ Countdown. (2017). Countdown Supermarkets Our history. [online] Available at: https://www.countdown.co.nz/about-us/our-history [Accessed 7 Oct. 2017]. Dominici, G., Palumbo, F. (2013). How to build an e-learning product: Factors for student/customer satisfaction. Business Horizons, 56(1), 87-96. https://www.researchgate.net/publication/222088309_How_to_Build_an_ELearning_Product_Factors_for_StudentCustomer_Satisfaction Haumann, T., Quaiser, B., Wieseke, J., Rese, M. (2014). Footprints in the sands of time: A comparative analysis of the effectiveness of customer satisfaction and customercompany identification over time. Journal of Marketing, 78(6), 78-102. https://journals.ama.org/doi/abs/10.1509/jm.13.0509?code=amma-site Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. https://scholar.google.co.in/citations?user=g_D4YMIAAAAJ Kursunluoglu, E. (2014). Shopping centre customer service: creating customer satisfaction and loyalty. Marketing Intelligence Planning, 32(4), 528-548. https://www.emeraldinsight.com/doi/abs/10.1108/MIP-11-2012-0134 Orel, F. D., Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129. https://isiarticles.com/bundles/Article/pre/pdf/13614.pdf Paparoidamis, N. G., Chumpitaz, R., Ford, J. (2015). Service quality, customer satisfaction, value and loyalty an empirical investigation in a service failure context. In Marketing Dynamism Sustainability: Things Change, Things Stay the Same (pp. 173-173). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-10912-1_55 Pizam, A., Pizam, A., Shapoval, V., Shapoval, V., Ellis, T., Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: a revisit and update. International Journal of Contemporary Hospitality Management, 28(1), 2-35. https://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-04-2015-0167 Rogers, H. P., Strutton, D., Doddridge, B. F. (2015). Measuring customer satisfaction with logistics services: an investigation of the motor carrier industry. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 91-92). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13141-2_39 Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), 341-350. https://econpapers.repec.org/article/eeejbrese/v_3a68_3ay_3a2015_3ai_3a2_3ap_3a341-350.htm Yadav, M. K., Rai, A. K., Srivastava, M. (2014). Exploring the Three-Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship. International Journal of Customer Relationship Marketing and Management (IJCRMM), 5(2), 1-20. https://www.igi-global.com/article/exploring-the-three--path-mediation-model/118243

Business Research Of Countdown Supermarket Chain †Free Samples

Question: Discuss about the Business Research Of Countdown Supermarket Chain. Answer: Introduction The chosen business organization for the current study is Countdown supermarket chain, which is one of the largest retail units operating in New Zealand. The business firm is one of the subsidiary units of the Woolworths Limited, which is the largest retail supermarket chain of Australia. Countdown has the largest number of retail stores in all over New Zealand with a total number of 275 franchise shops. The company was established in the year 1981 and is currently having its headquarters in Auckland. The owner ship of the company is with the group of Progressive Enterprise. However, in the initial stage the ownership was under Rattrays Wholesale Group. The ownership shifted to Progressive Enterprise in the year 2002, which occurred after the group decided to buy the Woolworths Limited enterprise (Countdown, 2017). Hence, it is evident that the Countdown has undergone several organization changes from 1993-2005. This had great impact of the organizational decision making process and upon the quality of service and products that are sold the company. The company has been able to build their reputation in the consumer market of New Zealand due to the effective and quality level of customer service. This has allowed the company to build high level of brand reputation over the years, as the customers are able to have high level of trust over the service and the products. The company has also been able to gain high level of competitive advantage with the help of the better level of customer service. In the recent times however, due to the poor quality of customer service, it is not possible for the company to maintain high level of customer satisfaction, thereby compromising on the level of brand reputation and brand popularity of the company. The aim and scope of the current study is to discuss about the existing literature that is related to various parameters that can ultimately affect level of customer satisfaction. It is important for a business organization to focus upon these factors as it can help in improving upon the brand popularity of a company. The scope of the existing literature is to discuss about the expectation level of the customers, which is believe to be the primary factors for implementing high level of customer satisfaction. It is also important to understand about the fact that in the recent days the customers have the option to switch over different brands if they are not satisfied with the quality of service and products. In this context, the scope of t he current study will include about the matters related to that of competitive environment that has huge influence over the matters related to that of customer satisfaction. The study will also discuss about the factors that are related to high level of customer satisfaction in the supermarket retail industry of New Zealand. Literature Review The Concept Related to Customer Satisfaction The concept of customer satisfaction is one of the basic elements of marketing plan. Satisfaction is believed to be one of the major outcomes of the marketing activity and is believed to serve a link between culminating purchase and consumption. This is also believed to be one of the major factors that decide upon the customer buying behaviour. As a customer chooses a brand and decides to stick with the same for longer period, it gives rise to the concept of brand loyalty. This concept is important due to the fact that can help a company to maintain brand reputation. As said by Haumann et al., (2014), the concept of brand loyalty is entirely dependent upon the satisfaction level of the customer. Hence it is essential for all business organisations to satisfy the needs of the customers, which can be achieved by considering several factors of business. Rogers et al., (2015), have mentioned that customer satisfaction can also help to measure and monitor the quality of product or service that is sold in market. It can also help to measure the extent to which company has been able to fulfil the expectation level of the customer. Chen et al., (2015), have defined the concept of customer satisfaction as a shared process of understanding the nature of service or product that is available in the market. It can also help to understand the level information that is being provided to the customers about the ultimate experience of the service or product. On the other hand Pizam et al., (2016), have suggested that customer satisfaction can be achieved by enhancing the feeling that are experienced by an individual after using a product or service. The consumers perception is also one of the important aspects of customer satisfaction, which helps to fulfil all the concerned related to the quality of the product. Bansal, and Taylor (2015), have mentioned about the concept of desired and adequate level of service, which is believed to be one of the primary essential for understanding the level of customer satisfaction. It can be said that if the desired an adequate level of the product quality are not fulfilled, it is never possible to achieve high level of customer satisfaction. Dominici and Palumbo (2013), have added about the various levels that are involved in achieving customer satisfaction. The primary level there is negative disconfirmation, where the quality of the service ends up being much worse than expected level of customer. In the following step is a positive confirmation, where company is able to better the quality of service buy meeting up with the minimum level of customers expectation. In the later stages, it is possible for the company to go beyond the level of customer satisfaction by bringing about new changes in the protocol of customer service. This type is essential in maintaining sustainability in business and ensuring that the company is able to retain old customers. Customer satisfaction in supermarket Retail Industry With the growing competition in the supermarket Retail Industry of New Zealand, the customer satisfaction level is one of the primary essential concerns that can help the companies to achieve competitive advantage. For large-scale Supermarket Giants like Countdown, it is highly essential to bring about changes in the quality of customer service, as they are always encountering the threat of new competitors, who are incorporating innovative ideas in providing efficient and high quality of customer service. Saeidi et al., (2015), have highlighted up on the importance of getting feedback from the customer, which can help to bring about necessary changes for large scale business organisations. It is often highly challenge for large scale supermarket retail stores to investigate upon the primary needs of the customers. This is mainly due to the fact that need and expectation level of the customers vary hugely in different places. For example, the need of the customer in Rotorua from Count down store may be different from that of Auckland. Hence, it is necessary to provide customer satisfaction at different level depending upon the needs of the local customers. In the middle of tough and fiery competition in the grocery retail sector of New Zealand, it is important to provide wide range of options for the customers. This is believed to be one of the effective ways that can help large scale industries to retain the old customers. Yadav et al., (2014), have mentioned about the importance of implementing digital form of marketing, which can help the large scale Supermarket companies to easily communicate with the customers. This is also believed to be one of the effective ways to maintain high level of customer satisfaction as the company are able to collect direct feedback. The major level of expectation of the customers is primarily to get fast and accurate service. Hence, it is highly necessary to resolve all the issues that are encountered by the customers while purchasing products. It is important to mention that better level of after sale service is also believed to be one of the key to retain customers. Due to tremendous growth in the service of Retail Industry, it is highly challenging for the supermarket chains like Countdown in Rotorua to enhance the rate of productivity that is necessary to meet up with the growing demand of the customers. Oreland Kara (2014), have suggested that understanding and giving priority to the needs of every group of customers at primary level can easily help the supermarket franchise to deal with the complex level of challenges that they face while retaining customers. Kursunluoglu (2014), has also mentioned the importance of digital form of communication, which is Highly Effective in the modern days to establish effective business relationship with the customers. It is essential for the marketing agents of the Countdown Supermarket to identify the root cause of all the service related issues. This can be achieved with the help of extensive level of market investigation that focuses upon the recent crisis and economic loss. Jahanshani et al., (2014), have mentioned about the importance of implementing the tool of Porter's five forces, which can help to understand methods that exist in external business environment and has the potential to disrupt the level of customer satisfaction. It is important to mention in this context that with the growing number of organisations in the grocery and retail sector, the customers have the choice to switch over to other brands if the encounter any issues with the level and quality of customer service. The maintenance of brand loyalty is believed to be one of the primary essential needs for maintaining high level of customer satisfaction, thereby ensuring about the fact of customer retention. It is also important for the Countdown supermarket retail unit to regularly monitor the level of their customer service, which is an important part of market investigation. Holistic mode of evaluation is believed to be highly essential that help them to identify the gaps in the existing customer service, which are causing them to lose customers. As mentioned earlier, digital mode of communication can be useful in collecting feedback from the customers. These feedbacks are the primary information that is necessary in market investigation work related to customer satisfaction (Paparoidamis et al., 2015). It is ultimately important to consider the parameter of customer satisfaction as the primary goal of all business and marketing strategies. Only with the help of high level of customer satisfaction, it is possible for Countdown to achieve their organisational objectives and improve upon the total revenue of the company. As the popularity of the brand will be raised through high level of customer satisfaction, it will be possible for the company to sustain for longer periods in the fast growing changes of the current age. Research Questions What is the importance of maintaining high level of customer service for Countdown Supermarket? What are the factors that need to be considered by the Countdown Supermarket for improving the level of customer satisfaction? Conclusion From the section of literature review it is clear that customer satisfaction is one of the essential goals of all business and marketing strategies. For Large scale Supermarket retail units, it is highly important to maintain high level of customer satisfaction. This can help them to retain customers thereby helping them to achieve competitive edge in the tough and fast changing sector of retail units. At initial stage, it is important for the companies to understand the concept and underlying cause for customer satisfaction. Having a clear concept of customer satisfaction, it is possible for the companies to implement upon different strategies in customer service and understanding the relationship between brand loyalty and customer satisfaction. From the review section it is also clear that the fast growing network of Supermarket grocery chain in New Zealand is one of the primary challenges that barrier to understand the expectation level of customer. Implementation of digital form of business communication is believed to be one of the primary goals of that can help the companies to collect feedbacks from the customers. With the help of the information from the customers feedbacks, it is possible for business to bring about changes in the quality and features that are associated with the customer service. This will ultimately help in the market investigation work that is necessary to maintain and retain customers. References Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13078-1_30 Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). Implementation of non-regulatoryfood safety management schemes in New Zealand: A survey of the food and beverage industry. Food control, 47, 569-576. https://www.tib.eu/en/search/id/BLSE%3ARN359848892/Implementation-of-non-regulatory-food-safety-management/ Countdown. (2017). Countdown Supermarkets Our history. [online] Available at: https://www.countdown.co.nz/about-us/our-history [Accessed 7 Oct. 2017]. Dominici, G., Palumbo, F. (2013). How to build an e-learning product: Factors for student/customer satisfaction. Business Horizons, 56(1), 87-96. https://www.researchgate.net/publication/222088309_How_to_Build_an_ELearning_Product_Factors_for_StudentCustomer_Satisfaction Haumann, T., Quaiser, B., Wieseke, J., Rese, M. (2014). Footprints in the sands of time: A comparative analysis of the effectiveness of customer satisfaction and customercompany identification over time. Journal of Marketing, 78(6), 78-102. https://journals.ama.org/doi/abs/10.1509/jm.13.0509?code=amma-site Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. https://scholar.google.co.in/citations?user=g_D4YMIAAAAJ Kursunluoglu, E. (2014). Shopping centre customer service: creating customer satisfaction and loyalty. Marketing Intelligence Planning, 32(4), 528-548. https://www.emeraldinsight.com/doi/abs/10.1108/MIP-11-2012-0134 Orel, F. D., Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129. https://isiarticles.com/bundles/Article/pre/pdf/13614.pdf Paparoidamis, N. G., Chumpitaz, R., Ford, J. (2015). Service quality, customer satisfaction, value and loyalty an empirical investigation in a service failure context. In Marketing Dynamism Sustainability: Things Change, Things Stay the Same (pp. 173-173). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-10912-1_55 Pizam, A., Pizam, A., Shapoval, V., Shapoval, V., Ellis, T., Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: a revisit and update. International Journal of Contemporary Hospitality Management, 28(1), 2-35. https://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-04-2015-0167 Rogers, H. P., Strutton, D., Doddridge, B. F. (2015). Measuring customer satisfaction with logistics services: an investigation of the motor carrier industry. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 91-92). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13141-2_39 Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), 341-350. https://econpapers.repec.org/article/eeejbrese/v_3a68_3ay_3a2015_3ai_3a2_3ap_3a341-350.htm Yadav, M. K., Rai, A. K., Srivastava, M. (2014). Exploring the Three-Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship. International Journal of Customer Relationship Marketing and Management (IJCRMM), 5(2), 1-20. https://www.igi-global.com/article/exploring-the-three--path-mediation-model/118243

Business Research Of Countdown Supermarket Chain †Free Samples

Question: Discuss about the Business Research Of Countdown Supermarket Chain. Answer: Introduction The chosen business organization for the current study is Countdown supermarket chain, which is one of the largest retail units operating in New Zealand. The business firm is one of the subsidiary units of the Woolworths Limited, which is the largest retail supermarket chain of Australia. Countdown has the largest number of retail stores in all over New Zealand with a total number of 275 franchise shops. The company was established in the year 1981 and is currently having its headquarters in Auckland. The owner ship of the company is with the group of Progressive Enterprise. However, in the initial stage the ownership was under Rattrays Wholesale Group. The ownership shifted to Progressive Enterprise in the year 2002, which occurred after the group decided to buy the Woolworths Limited enterprise (Countdown, 2017). Hence, it is evident that the Countdown has undergone several organization changes from 1993-2005. This had great impact of the organizational decision making process and upon the quality of service and products that are sold the company. The company has been able to build their reputation in the consumer market of New Zealand due to the effective and quality level of customer service. This has allowed the company to build high level of brand reputation over the years, as the customers are able to have high level of trust over the service and the products. The company has also been able to gain high level of competitive advantage with the help of the better level of customer service. In the recent times however, due to the poor quality of customer service, it is not possible for the company to maintain high level of customer satisfaction, thereby compromising on the level of brand reputation and brand popularity of the company. The aim and scope of the current study is to discuss about the existing literature that is related to various parameters that can ultimately affect level of customer satisfaction. It is important for a business organization to focus upon these factors as it can help in improving upon the brand popularity of a company. The scope of the existing literature is to discuss about the expectation level of the customers, which is believe to be the primary factors for implementing high level of customer satisfaction. It is also important to understand about the fact that in the recent days the customers have the option to switch over different brands if they are not satisfied with the quality of service and products. In this context, the scope of t he current study will include about the matters related to that of competitive environment that has huge influence over the matters related to that of customer satisfaction. The study will also discuss about the factors that are related to high level of customer satisfaction in the supermarket retail industry of New Zealand. Literature Review The Concept Related to Customer Satisfaction The concept of customer satisfaction is one of the basic elements of marketing plan. Satisfaction is believed to be one of the major outcomes of the marketing activity and is believed to serve a link between culminating purchase and consumption. This is also believed to be one of the major factors that decide upon the customer buying behaviour. As a customer chooses a brand and decides to stick with the same for longer period, it gives rise to the concept of brand loyalty. This concept is important due to the fact that can help a company to maintain brand reputation. As said by Haumann et al., (2014), the concept of brand loyalty is entirely dependent upon the satisfaction level of the customer. Hence it is essential for all business organisations to satisfy the needs of the customers, which can be achieved by considering several factors of business. Rogers et al., (2015), have mentioned that customer satisfaction can also help to measure and monitor the quality of product or service that is sold in market. It can also help to measure the extent to which company has been able to fulfil the expectation level of the customer. Chen et al., (2015), have defined the concept of customer satisfaction as a shared process of understanding the nature of service or product that is available in the market. It can also help to understand the level information that is being provided to the customers about the ultimate experience of the service or product. On the other hand Pizam et al., (2016), have suggested that customer satisfaction can be achieved by enhancing the feeling that are experienced by an individual after using a product or service. The consumers perception is also one of the important aspects of customer satisfaction, which helps to fulfil all the concerned related to the quality of the product. Bansal, and Taylor (2015), have mentioned about the concept of desired and adequate level of service, which is believed to be one of the primary essential for understanding the level of customer satisfaction. It can be said that if the desired an adequate level of the product quality are not fulfilled, it is never possible to achieve high level of customer satisfaction. Dominici and Palumbo (2013), have added about the various levels that are involved in achieving customer satisfaction. The primary level there is negative disconfirmation, where the quality of the service ends up being much worse than expected level of customer. In the following step is a positive confirmation, where company is able to better the quality of service buy meeting up with the minimum level of customers expectation. In the later stages, it is possible for the company to go beyond the level of customer satisfaction by bringing about new changes in the protocol of customer service. This type is essential in maintaining sustainability in business and ensuring that the company is able to retain old customers. Customer satisfaction in supermarket Retail Industry With the growing competition in the supermarket Retail Industry of New Zealand, the customer satisfaction level is one of the primary essential concerns that can help the companies to achieve competitive advantage. For large-scale Supermarket Giants like Countdown, it is highly essential to bring about changes in the quality of customer service, as they are always encountering the threat of new competitors, who are incorporating innovative ideas in providing efficient and high quality of customer service. Saeidi et al., (2015), have highlighted up on the importance of getting feedback from the customer, which can help to bring about necessary changes for large scale business organisations. It is often highly challenge for large scale supermarket retail stores to investigate upon the primary needs of the customers. This is mainly due to the fact that need and expectation level of the customers vary hugely in different places. For example, the need of the customer in Rotorua from Count down store may be different from that of Auckland. Hence, it is necessary to provide customer satisfaction at different level depending upon the needs of the local customers. In the middle of tough and fiery competition in the grocery retail sector of New Zealand, it is important to provide wide range of options for the customers. This is believed to be one of the effective ways that can help large scale industries to retain the old customers. Yadav et al., (2014), have mentioned about the importance of implementing digital form of marketing, which can help the large scale Supermarket companies to easily communicate with the customers. This is also believed to be one of the effective ways to maintain high level of customer satisfaction as the company are able to collect direct feedback. The major level of expectation of the customers is primarily to get fast and accurate service. Hence, it is highly necessary to resolve all the issues that are encountered by the customers while purchasing products. It is important to mention that better level of after sale service is also believed to be one of the key to retain customers. Due to tremendous growth in the service of Retail Industry, it is highly challenging for the supermarket chains like Countdown in Rotorua to enhance the rate of productivity that is necessary to meet up with the growing demand of the customers. Oreland Kara (2014), have suggested that understanding and giving priority to the needs of every group of customers at primary level can easily help the supermarket franchise to deal with the complex level of challenges that they face while retaining customers. Kursunluoglu (2014), has also mentioned the importance of digital form of communication, which is Highly Effective in the modern days to establish effective business relationship with the customers. It is essential for the marketing agents of the Countdown Supermarket to identify the root cause of all the service related issues. This can be achieved with the help of extensive level of market investigation that focuses upon the recent crisis and economic loss. Jahanshani et al., (2014), have mentioned about the importance of implementing the tool of Porter's five forces, which can help to understand methods that exist in external business environment and has the potential to disrupt the level of customer satisfaction. It is important to mention in this context that with the growing number of organisations in the grocery and retail sector, the customers have the choice to switch over to other brands if the encounter any issues with the level and quality of customer service. The maintenance of brand loyalty is believed to be one of the primary essential needs for maintaining high level of customer satisfaction, thereby ensuring about the fact of customer retention. It is also important for the Countdown supermarket retail unit to regularly monitor the level of their customer service, which is an important part of market investigation. Holistic mode of evaluation is believed to be highly essential that help them to identify the gaps in the existing customer service, which are causing them to lose customers. As mentioned earlier, digital mode of communication can be useful in collecting feedback from the customers. These feedbacks are the primary information that is necessary in market investigation work related to customer satisfaction (Paparoidamis et al., 2015). It is ultimately important to consider the parameter of customer satisfaction as the primary goal of all business and marketing strategies. Only with the help of high level of customer satisfaction, it is possible for Countdown to achieve their organisational objectives and improve upon the total revenue of the company. As the popularity of the brand will be raised through high level of customer satisfaction, it will be possible for the company to sustain for longer periods in the fast growing changes of the current age. Research Questions What is the importance of maintaining high level of customer service for Countdown Supermarket? What are the factors that need to be considered by the Countdown Supermarket for improving the level of customer satisfaction? Conclusion From the section of literature review it is clear that customer satisfaction is one of the essential goals of all business and marketing strategies. For Large scale Supermarket retail units, it is highly important to maintain high level of customer satisfaction. This can help them to retain customers thereby helping them to achieve competitive edge in the tough and fast changing sector of retail units. At initial stage, it is important for the companies to understand the concept and underlying cause for customer satisfaction. Having a clear concept of customer satisfaction, it is possible for the companies to implement upon different strategies in customer service and understanding the relationship between brand loyalty and customer satisfaction. From the review section it is also clear that the fast growing network of Supermarket grocery chain in New Zealand is one of the primary challenges that barrier to understand the expectation level of customer. Implementation of digital form of business communication is believed to be one of the primary goals of that can help the companies to collect feedbacks from the customers. With the help of the information from the customers feedbacks, it is possible for business to bring about changes in the quality and features that are associated with the customer service. This will ultimately help in the market investigation work that is necessary to maintain and retain customers. References Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13078-1_30 Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). Implementation of non-regulatoryfood safety management schemes in New Zealand: A survey of the food and beverage industry. Food control, 47, 569-576. https://www.tib.eu/en/search/id/BLSE%3ARN359848892/Implementation-of-non-regulatory-food-safety-management/ Countdown. (2017). Countdown Supermarkets Our history. [online] Available at: https://www.countdown.co.nz/about-us/our-history [Accessed 7 Oct. 2017]. Dominici, G., Palumbo, F. (2013). How to build an e-learning product: Factors for student/customer satisfaction. Business Horizons, 56(1), 87-96. https://www.researchgate.net/publication/222088309_How_to_Build_an_ELearning_Product_Factors_for_StudentCustomer_Satisfaction Haumann, T., Quaiser, B., Wieseke, J., Rese, M. (2014). Footprints in the sands of time: A comparative analysis of the effectiveness of customer satisfaction and customercompany identification over time. Journal of Marketing, 78(6), 78-102. https://journals.ama.org/doi/abs/10.1509/jm.13.0509?code=amma-site Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. https://scholar.google.co.in/citations?user=g_D4YMIAAAAJ Kursunluoglu, E. (2014). Shopping centre customer service: creating customer satisfaction and loyalty. Marketing Intelligence Planning, 32(4), 528-548. https://www.emeraldinsight.com/doi/abs/10.1108/MIP-11-2012-0134 Orel, F. D., Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129. https://isiarticles.com/bundles/Article/pre/pdf/13614.pdf Paparoidamis, N. G., Chumpitaz, R., Ford, J. (2015). Service quality, customer satisfaction, value and loyalty an empirical investigation in a service failure context. In Marketing Dynamism Sustainability: Things Change, Things Stay the Same (pp. 173-173). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-10912-1_55 Pizam, A., Pizam, A., Shapoval, V., Shapoval, V., Ellis, T., Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: a revisit and update. International Journal of Contemporary Hospitality Management, 28(1), 2-35. https://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-04-2015-0167 Rogers, H. P., Strutton, D., Doddridge, B. F. (2015). Measuring customer satisfaction with logistics services: an investigation of the motor carrier industry. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 91-92). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13141-2_39 Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), 341-350. https://econpapers.repec.org/article/eeejbrese/v_3a68_3ay_3a2015_3ai_3a2_3ap_3a341-350.htm Yadav, M. K., Rai, A. K., Srivastava, M. (2014). Exploring the Three-Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship. International Journal of Customer Relationship Marketing and Management (IJCRMM), 5(2), 1-20. https://www.igi-global.com/article/exploring-the-three--path-mediation-model/118243