Hanged and Hung - Glossary of Usage

The verb hang  has two past tenses—hanged and hung. Unless youre talking about a person who has been executed (Lord Haw-Haw was hanged for treason), you probably want to use  hung.  But see the usage notes below. Definitions The verb  hang  means to fasten or suspend from above--to place something (a poster, for instance)  so that its held up without support from underneath. In a related sense, hang can mean  to kill  someone by putting a rope around the persons neck, attaching it to something overhead, and then causing the body to drop suddenly. For centuries, hanged and hung were used interchangeably as the past participle of hang. However, most contemporary usage guides insist that hanged, not hung, should be used when referring to executions: convicted killers are hanged; paintings are hung.   Examples Dont mention a rope in the house of someone whose father was hanged.(English proverb)A room hung with pictures is a room hung with thoughts.(Joshua Reynolds)William Heath was  hanged  in January 1733 for stealing four shirts, part of somebodys washing that had been  hung  out to dry,The sheriffs deputies, who hanged the horse thief at night, are expected to hang around until they are sober, after which they could well end up with hanged or hung looks on their faces--and hangovers for sure.(Robert Oliver Shipman, A Pun My Word: A Humorously Enlightened Path to English Usage. Rowman Littlefield, 1991) Practice One should forgive ones enemies, but not before they are _____. (Heinrich Heine)We _____ our swimsuits out to dry. Answer Key One should forgive ones enemies, but not before they are  hanged. (Heinrich Heine)We  hung  our swimsuits out to dry.

The Physics Of Physics Change Us Essay - 1606 Words

I want to go back to freshman year when I first met you and just kiss you right then and there. Why did we wait so long? One. Two. Three. Four. Five. Six. Six years went by before we were ever made; before we went from this to that, and we finally got what we had both wanted since the day we had first met, but both somehow kept ourselves from achieving. You’re the arms ill lay in forever until the laws of physics change us. Or was it that once we have gotten here, we will tend to stay at rest, wasn’t it? Let’s go back to when we were in the room with the blackboard. It was anything you imagined once you stepped inside of it. Let’s take a trip back to that box when I drew dino-chicken nuggets on the blackboard or when I sat in my corner spot; the perfect place to watch you as you toyed with your guitar. When you kiss me, it takes me when back to when I stared at you from across the lunch yard. I wanted you to look at me. I wanted your attention to fill me up and fizz me over. But your far away gaze hollowed me out and left my lungs tripping over one another. I was afraid. Afraid of you. I wanted you, and I wanted you to want me, but I was afraid of wanting someone. Or not being wanted at all†¦ I want you so bad. I don’t want to be buried when I die. â€Å"Sad† Long pauses rip my intestines out my bellybutton; I looked down to tremoring hands. An abyss would feel smaller than the hole that sucked my insides away. Finally, you only replies with, â€Å"You?† How could you destroyShow MoreRelatedPhysics : Physics And Calculus Applications1711 Words   |  7 Pages MATH EXPLORATION PHYSICS AND CALCULUS APPLICATIONS MS. BUICA – MCV4U7-03 JANUARY 8, 2016 BY: RAMEEL KHAN ------------------------------------------------------------------------------------------------------------ INTRODUCTION The subject of physics applies calculus to many of its principles in order to explain various concepts and objects. In my HL math class, I have used calculus, such as differentiation and optimization, and applied it to kinematics (displacement, velocityRead MoreThe Current Status Of Galaxy Formation1589 Words   |  7 PagesThe field of physics encompasses a variety of topics and sub-disciplines which include astronomy, cosmology, and particle physics, to name a few. As a student in the physics field, it is important to understand how physicists actually write and make arguments in their respective disciplines. By being able to analyze and rhetorically inspect an article, the material becomes more comprehensible and some potential implications of the writing begin to resound with the reader. The more we learn aboutRead MoreThe Mind-Body Problem of Physicalism1731 Words   |  7 Pagesterminological variants of one another as we know materialism says that everything is material; i.e . made of matter and physics is the science of matter , hence they are one and the same. However a distinction between the two needs to be made. Physicalism is a position which does not simply affirm the material nature of everything (materialism), but gives an explanatory priority to physics in giving a full account of reality. That these positions are distinct can be seen from the fact that materialismRead MoreTaking a Closer Look at Phisics948 Words   |  4 Pages Physics. Not something you really hear every day. It’s not something you really want to hear either, right? Why is it that when we hear the word physics, it’s just a major turnoff. People may even hear the word and just think â€Å"get me out of here†, even though they may not have the slightest clue of what it’s about. Some people do have a slight clue and think molecules or gravity, atoms or Bohr, laws or life, and still may not quite grasp it, but at least have a slight clue. Others, think wastedRead MorePhysics Roles in Golf634 Words   |  3 PagesPhysics is in everything around us. 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Soccer consist of two teams trying to score a soccer ball into a goal on the opposing team’s side of the field without using their arms or hands. This sport is straightforward and simple, but relates to physics in many ways. The basic movement of kicking a soccer ball requires forceRead MorePhysics of Basketball640 Words   |  3 PagesPhysics takes part in our everyday lives without us even recognizing it. In simple every day functions like when we walk, how our vehicles function properly, and even how we play sports. We go on each day with no recognition of physics until it is pointed out to us. The concept of physics is the study of fundamental structures and interactions in the physical universe. We learn physics to get a better understanding of the universe and the objects in it (Ostdiek). Now, that I have given you a briefRead MoreReport On The Car Engines1498 Words   |  6 Pageswheel turns through revoluti ons throughout the race. The motor rotates in what is called as RPM. Each time a tire rotates; the car moves the distance equal to the circumference of the tire. The distance a car moves can be calculated by a equation (Physics, Technology and Engineering in Automobile Racing). Drag force and horsepower are the most important factors that affect the speed of a performance vehicle. Car companies can make cars faster by having the car have a bigger engine. The 2000 Lamborghini

Essay about Descartes’ Cogito - 1542 Words

Descartes’ Cogito It is the purpose of this essay to examine both Descartes’ Cogito argument and his skepticism towards small and universal elements, as well as the implications these arguments have on each other. First, I will summarize and explain the skepticism Descartes’ brings to bear on small and universal elements in his first meditation. Second, I will summarize and explain the Cogito argument, Descartes’ famous â€Å"I think, therefore I am† (it should be noted that this famous implication is not actually something ever said or written by Descartes, but instead, an implication taken from his argument for his own existence). Third, I will critique the line of reasoning underlying these arguments. Descartes attacks†¦show more content†¦Descartes attacks the possibility of certainty with regards to the existence of small and universal elements with the possibility of our thoughts being altered by an omnipotent deceiver. In paragraph nine, he states, â€Å"How do I know that he did not bring it about that there be no Earth at all, no heavens, no extended thing, no figure, no size, no place, and yet all these things should seem to me to exist precisely as they appear to do now.† His point is that this omnipotent evil deceiver could create in our minds an understanding of mathematics and logic that is at odds with reality, causing us to construe everything wrongly. Thus Descartes ends this final and devastating doubt with the preliminary conclusion that everything he perceives can be called into doubt. Descartes answers his seemingly hopeless skepticism from the first meditation with the Cogito. The basic point of his Cogito argument is that for me to either perceive awry, or even to doubt my own existence, I must exist. It is, as Descartes says, â€Å"’I am, I exist’ is necessarily true every time it is uttered by me or conceived in my mind (Med2, par3).† He makes two arguments for the Cogito in his second meditation. Descartes arrives at the Cogito through the notion of an omnipotent deceiver actually. He starts to question his ownShow MoreRelatedThe Cartesian Cogito By Rene ÃÅ'  Descartes1513 Words   |  7 PagesThe Cartesian Cogito In â€Å"Meditation Two† of Meditations, Objections, and Replies, ReneÃŒ  Descartes argues that we cannot doubt our own existence. Descartes’s Cogito argument is actually stimulated by the â€Å"numerous† â€Å"false opinions† (9) in â€Å"Meditation One†, which he believed true in his youth but now doubts and attempts to attack through his own writing. Descartes’s doubts involve three stages. The first doubt concerns sense illusion. In other words, Descartes formerly maintained that we obtained truthRead MoreDescartes Cogito Ergo Sum And Ontological Arguments1833 Words   |  8 Pagesshow that Descartes’ cogito ergo sum and ontological arguments both rely on the method of doubt and follow from the premise that essence implies existence. The cogito ergo sum is different from the latter one, however, from the fact that it did not contain the premise regarding the cause and effect of an idea having objective reality. The main problem with this argument is that while essence and existence were said to be inseparable, it does not happen to be the case. First of all, Descartes’ cogitoRead MoreDescartes’ Cogito Argument Successfully Shows the Evil Demon Argument is Unsound888 Words   |  4 PagesDoes Descartes’ Cogito argument successfully show that the Evil Demon Argument is unsound? In this essay I will attempt to show that the philosopher, Renà ¨ Descartes’ Cogito Argument successfully proves the Evil Demon Argument to be unsound. By an analysis of the structure of the arguments and what they prove, I will show the evil demon argument to be unsound. An argument is unsound when the premises as false and the argument is invalid. This analysis of both structure and content will eventuateRead MoreDescartes s Cogito Ergo Sum 1488 Words   |  6 PagesDuring Meditations 2, Descartes establishes a version of his famous ‘cogito ergo sum’. He establishes that despite the fact that we may not know the world around us as well as we think we do, we can know the mind better and the trusting the mind can lead him to the seemingly justified conclusion that he exists. Descartes’ method of arriving at the conclusion is by starting from scratch and considering whether there could be any ground of doubt for his beliefs. 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Cogito ergo sum or I think therefore I am, a phrase brought about by Descartes is the backbone of his whole philosophy of our existence in reality. As long as we are thinking things, we exist. When we look at this approach to our existence we must first deny that any sensoryRead MoreEssay on Renà © Descartes759 Words   |  4 PagesRenà © Descartes Renà © Descartes was a French philosopher and also mathematician. His method of doubt led him to the famous cogito ergo sum when translated means I am thinking, therefore I exist. This cogito was the foundation for Descartes quest for certain knowledge. He explored doubt and how we can prove our own existence, by taking the first steps of scepticism. His book Meditations On First Philosophy, was written in six parts. EachRead MoreDescartes Mind and Body1480 Words   |  6 PagesDescartes’ Mind Body Dualism Rene Descartes’ main purpose is to attempt to prove that the mind that is the soul or the thinking thing is distinct and is separate from the body. This thinking thing was the core of himself, which doubts, believes, reasons, feels and thinks. Descartes considers the body to be an extended unthinking thing; therefore it is possible that one may exist without the other. This view is known as mind-body dualism. He believes that what he is thinking in his mind is what GodRead MoreThe Meditations On First Philosophy By Rene Descartes916 Words   |  4 Pages The Meditations on First Philosophy by Rene Descartes is a thorough analysis about doubt. Descartes describes his method of doubt to determine whether he can truly know something. One of his major arguments is the proof of the existence of God. In this paper, I will attempt to unravel the flaws in Descartes proof that God exists. In the meditations, Descartes evaluates whether or not everything we know is a reality or a dream. Descartes claims that we can only be sure that our beliefs are trueRead MoreAnalysis Of Rene Descartes s Meditations On First Philosophy 1399 Words   |  6 PagesEssay 1 Rene Descartes was born in in La Haye, France, in 1596 and he studied at La Fleche Jesuit College and University of Poitiers. Descartes also lived in Germany, Holland and Sweden. He then worked in the army as a private councillor and then as a court philosopher. Descartes book ‘Meditations on First Philosophy’ was first published in 1641. The edition used to write this essay was edited by John Cottingham and was published by the Cambridge University Press in 1996. Descartes was the first

Inequality For All By A Documentary Presented And Narrated...

In â€Å"inequality for all†, a documentary presented and narrated by Robert Reich, Reich discusses what is happening in terms of the distribution of income and wealth in the US, why it is happening, and is it a problem. â€Å"Inequality for all† is directed by Jacob Kornbluth, it premiered in 2013, and it runs for 90 minutes. Reich studied at the University of Oxford in during the late 1960’s, where he befriended future president Bill Clinton. Subsequently, they kept in touch, and in 1993, when Clinton was elected president, he reached out to Reich, to be secretary of labor. Reich was in office for the following four years, and today he is a professor at the University of California, Berkeley. For about three decades now, Reich announced that out of all developed countries, the US has the most unequal distribution of wealth, and that inequality is getting even greater in the US. In the documentary, the most compelling topics covered by Reich, are the changes tha t started happening in the late 1970’s, the fact that 42 percent of Americans born into poverty stay poor, and that nowadays, money controls politics. In 1978, the economy started suffering in the US, because the middle class was getting weaker, and inequality started increasing. According to Reich, the middle class is directly associated with the economy, because 70 percent of the economy is summoned up of consumer spending. The middle class is the foundation of consumer spending. In the late 1970’s and early 1980’s, wagesShow MoreRelatedWhat Does Inequality Mean?888 Words   |  4 Pagesor may not give some special privileges over others. However what does inequality really means to our society? The dictionary define it as the difference in size, degree, circumstances, etc. Sociology define it as the existence of unequal opportunities and rewards for different social positions or statuses within a group or society. May be there is even much more definitions t hat we can give, that perhaps is why inequality is not well known to everyone, even do there is a small percent of knowledgeRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesin certain other countries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under

Social Media About Muslims Free Essays

SoRef. No: H00144879 Short Essay Tutorial: Online Learning Teacher: Kristina Rajic Critical Writing Analysis (C07CW) Impact of Social Media on Islam and Muslims Susan Ward defines Social media as a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content. Some of the common examples of social media are Facebook, Twitter, LinkedIn, etc. We will write a custom essay sample on Social Media About Muslims or any similar topic only for you Order Now There is a wide variety of social medias’ in the Internet. People get more attention to the things that are being shared from YouTube and Flickr nd posting them through Facebook or LinkedIn or MySpace. Social Networking sites spread news all over the globe very quickly and swiftly. According to Suzy Ismail â€Å"Social Media and networking sites must have and has definitely changed the spread of Islam and the perception of Muslims in the minds of many people around the world†, especially and mostly in the US and India. After the 9/11 bombings and destruction of the Twin Towers by Bin Laden, the growth of electronic and, in particular, social media has had an impact on the lives of Muslims around the world. According to Khurram T. Dara (2011) â€Å"every scandal, controversy, or violent errorist attack perpetrated by Muslims is put under the microscope. † He does not mean that the media has been trying to willingly to spread stories one way or another about Muslims in US and the world. â€Å"Of course, you have commentators and networks out there with agendas they want to push, but for the most part the impact the media has had comes in its evolution into a 24/7 industry. Everything is covered, regardless of whether it is quality journalism from reliable sources. † (Dara, 2011) Social Media played a crucial role in the way Muslims and Islam have been perceived over the years. Suzy Ismail continues, â€Å"It would be tough for nyone to say that they have not ‘heard’ of Islam with the amount of coverage that our deen has received in the recent years through so many different media outlets†. Further on she adds that Muslims have been vilified and simultaneously victimized especially after 9/11 in America. â€Å"There seems to be two extreme reactions to the deen itself. One is which is sincere curiosit y and interest that motivates education and the other is blind hatred and misunderstanding that leads to scapegoating and stereotyping. † (Suzy Ismail) Social media presents a big opportunity to reach out to people who may not even know about Islam or Muslims. Thousands f Americans have never met a Muslim but they have access through social media. In Texas, an event was set up where a Muslim woman is refused service in a bakery just because she has worn a headscarf. ABC News Hidden camera experiments THIS and the purpose is to see what people’s reaction would be, which was quite surprising. Recently in the last few weeks, a controversial American- ­? made trailer of an Anti- ­? Islam video called Innocence Of Muslims has ignited protests across the Muslim world and continues to grow. It is just a trailer for a supposed future- ­? length film that was uploaded in YouTube a few weeks back in America by a an named Nakula Basseley Nakoula a. k. a Sam Bacile who is thought to be the writer, producer and promoter of the video. The Social Media raises complex questions about the freedom of speech in America (Ruth Startman, 2012). Social Media has played a vital role in the rapid spread of this video around the world by sharing it through Facebook, Twitter, LinkedIn, etc. Many Muslim countries removed this video from their network, however the video still remains undeleted in America and other Non- ­? Muslim regions of the world. Twitter and Facebook have been undoubtedly the two networking sites with the most active Muslim users. These sites ave allowed us to connect with many important persons such as Imams and Sheiks, Political Leaders and so on†¦. Some people are also there to cast a negative vote on Islam and are online just to do so. It can be overwhelming to not care about it, but we need to remember that social media has also given us the strength and the platform to express ourselves. In other ways, we can increase the positive impact of Social Media on the portrayal of Islam and Muslims by being more active online and by having lot of faith on Islam. (Dara, 2011) Social media is a great tool, which can be well used to spread â€Å"Love†, or abused to spread â€Å"hatred†. Let us choose â€Å"love† as every religion of the world is themed to promote â€Å"love† among mankind. No matter what, â€Å"love† will always prevail as it is upon which everything in life is centered and without which there is no meaning in life. REFERENCES: †¢ †¢ †¢ †¢ Ward, Susan; Social Media Definition [online]. Available from: http://sbinfocanada. about. com/od/socialmedia/g/soci almedia. htm   (Accessed 28 Sept 2012) Salman, Javeria; Impact of Media and Social Media on Islam and Muslims [online]. Available at: http://islamicstudies. islammessage. com/Article. aspx? aid=678   (Accessed 28 Sept 2012) Dara, T. Khurram (2011) The Crescent Drive: AN ESSAY ON IMPROVING THE IMAGE OF ISLAM IN AMERICA, Tensile. (Accessed 28 Sept 2012) ABC News hidden camera experiments – Racism in America â€Å"What would you do? † (Online video) Available at: http://www. youtube. com/watch? v=UtWuOvdLRX4 (Accessed 28 Sept 2012) Innocence of Muslims, 2012 (online video) Available at: http://www. youtube. com/watch? v=gORgR7UiXgY (Accessed 28 Sept 2012) Starkman, Ruth (2012); It’s All the Rage: ‘The Innocence of Muslims,’ Social Media, and Free Speech† (online) Available At: http://www. huffingtonpost. com/ruth- ­? starkman/its- ­? all- ­? the- ­? rage- ­? the- ­? inno_b_1906050. html    (Accessed 28 Sept 2012) †¢ †¢ How to cite Social Media About Muslims, Papers

How Death Affects Everyone Differently free essay sample

A compare and contrast paper looking at the way the theme of death is handled in D.H Lawrences, The Horse Dealers Daughter and William Faulkners `A Rose for Emily`. This is a compare and contrast paper that looks at the D.H Lawrence stories, `The Horse Dealers Daughter and William Faulkners A Rose for Emily. The author concentrates on the theme of death and how two characters (Mable and Emily) experience and deal with death. Death is the end of life. Every living thing dies, but human beings are probably the only creatures that can imagine their own deaths. When someone dies the people closet to them are over come with sadness. Some people find comfort in death. They believe that when you die your suffering ends. People who go through the death of an important person in their life often feel like a part of them has also died. We will write a custom essay sample on How Death Affects Everyone Differently or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You can choose to let this experience alter and shape the rest of your life or you can overcome it and continue with your life. In A Rose for Emily and The Horse Dealers Daughter , Mable and Emily experience the death of their father.`

Business Research Of Countdown Supermarket Chain †Free Samples

Question: Discuss about the Business Research Of Countdown Supermarket Chain. Answer: Introduction The chosen business organization for the current study is Countdown supermarket chain, which is one of the largest retail units operating in New Zealand. The business firm is one of the subsidiary units of the Woolworths Limited, which is the largest retail supermarket chain of Australia. Countdown has the largest number of retail stores in all over New Zealand with a total number of 275 franchise shops. The company was established in the year 1981 and is currently having its headquarters in Auckland. The owner ship of the company is with the group of Progressive Enterprise. However, in the initial stage the ownership was under Rattrays Wholesale Group. The ownership shifted to Progressive Enterprise in the year 2002, which occurred after the group decided to buy the Woolworths Limited enterprise (Countdown, 2017). Hence, it is evident that the Countdown has undergone several organization changes from 1993-2005. This had great impact of the organizational decision making process and upon the quality of service and products that are sold the company. The company has been able to build their reputation in the consumer market of New Zealand due to the effective and quality level of customer service. This has allowed the company to build high level of brand reputation over the years, as the customers are able to have high level of trust over the service and the products. The company has also been able to gain high level of competitive advantage with the help of the better level of customer service. In the recent times however, due to the poor quality of customer service, it is not possible for the company to maintain high level of customer satisfaction, thereby compromising on the level of brand reputation and brand popularity of the company. The aim and scope of the current study is to discuss about the existing literature that is related to various parameters that can ultimately affect level of customer satisfaction. It is important for a business organization to focus upon these factors as it can help in improving upon the brand popularity of a company. The scope of the existing literature is to discuss about the expectation level of the customers, which is believe to be the primary factors for implementing high level of customer satisfaction. It is also important to understand about the fact that in the recent days the customers have the option to switch over different brands if they are not satisfied with the quality of service and products. In this context, the scope of t he current study will include about the matters related to that of competitive environment that has huge influence over the matters related to that of customer satisfaction. The study will also discuss about the factors that are related to high level of customer satisfaction in the supermarket retail industry of New Zealand. Literature Review The Concept Related to Customer Satisfaction The concept of customer satisfaction is one of the basic elements of marketing plan. Satisfaction is believed to be one of the major outcomes of the marketing activity and is believed to serve a link between culminating purchase and consumption. This is also believed to be one of the major factors that decide upon the customer buying behaviour. As a customer chooses a brand and decides to stick with the same for longer period, it gives rise to the concept of brand loyalty. This concept is important due to the fact that can help a company to maintain brand reputation. As said by Haumann et al., (2014), the concept of brand loyalty is entirely dependent upon the satisfaction level of the customer. Hence it is essential for all business organisations to satisfy the needs of the customers, which can be achieved by considering several factors of business. Rogers et al., (2015), have mentioned that customer satisfaction can also help to measure and monitor the quality of product or service that is sold in market. It can also help to measure the extent to which company has been able to fulfil the expectation level of the customer. Chen et al., (2015), have defined the concept of customer satisfaction as a shared process of understanding the nature of service or product that is available in the market. It can also help to understand the level information that is being provided to the customers about the ultimate experience of the service or product. On the other hand Pizam et al., (2016), have suggested that customer satisfaction can be achieved by enhancing the feeling that are experienced by an individual after using a product or service. The consumers perception is also one of the important aspects of customer satisfaction, which helps to fulfil all the concerned related to the quality of the product. Bansal, and Taylor (2015), have mentioned about the concept of desired and adequate level of service, which is believed to be one of the primary essential for understanding the level of customer satisfaction. It can be said that if the desired an adequate level of the product quality are not fulfilled, it is never possible to achieve high level of customer satisfaction. Dominici and Palumbo (2013), have added about the various levels that are involved in achieving customer satisfaction. The primary level there is negative disconfirmation, where the quality of the service ends up being much worse than expected level of customer. In the following step is a positive confirmation, where company is able to better the quality of service buy meeting up with the minimum level of customers expectation. In the later stages, it is possible for the company to go beyond the level of customer satisfaction by bringing about new changes in the protocol of customer service. This type is essential in maintaining sustainability in business and ensuring that the company is able to retain old customers. Customer satisfaction in supermarket Retail Industry With the growing competition in the supermarket Retail Industry of New Zealand, the customer satisfaction level is one of the primary essential concerns that can help the companies to achieve competitive advantage. For large-scale Supermarket Giants like Countdown, it is highly essential to bring about changes in the quality of customer service, as they are always encountering the threat of new competitors, who are incorporating innovative ideas in providing efficient and high quality of customer service. Saeidi et al., (2015), have highlighted up on the importance of getting feedback from the customer, which can help to bring about necessary changes for large scale business organisations. It is often highly challenge for large scale supermarket retail stores to investigate upon the primary needs of the customers. This is mainly due to the fact that need and expectation level of the customers vary hugely in different places. For example, the need of the customer in Rotorua from Count down store may be different from that of Auckland. Hence, it is necessary to provide customer satisfaction at different level depending upon the needs of the local customers. In the middle of tough and fiery competition in the grocery retail sector of New Zealand, it is important to provide wide range of options for the customers. This is believed to be one of the effective ways that can help large scale industries to retain the old customers. Yadav et al., (2014), have mentioned about the importance of implementing digital form of marketing, which can help the large scale Supermarket companies to easily communicate with the customers. This is also believed to be one of the effective ways to maintain high level of customer satisfaction as the company are able to collect direct feedback. The major level of expectation of the customers is primarily to get fast and accurate service. Hence, it is highly necessary to resolve all the issues that are encountered by the customers while purchasing products. It is important to mention that better level of after sale service is also believed to be one of the key to retain customers. Due to tremendous growth in the service of Retail Industry, it is highly challenging for the supermarket chains like Countdown in Rotorua to enhance the rate of productivity that is necessary to meet up with the growing demand of the customers. Oreland Kara (2014), have suggested that understanding and giving priority to the needs of every group of customers at primary level can easily help the supermarket franchise to deal with the complex level of challenges that they face while retaining customers. Kursunluoglu (2014), has also mentioned the importance of digital form of communication, which is Highly Effective in the modern days to establish effective business relationship with the customers. It is essential for the marketing agents of the Countdown Supermarket to identify the root cause of all the service related issues. This can be achieved with the help of extensive level of market investigation that focuses upon the recent crisis and economic loss. Jahanshani et al., (2014), have mentioned about the importance of implementing the tool of Porter's five forces, which can help to understand methods that exist in external business environment and has the potential to disrupt the level of customer satisfaction. It is important to mention in this context that with the growing number of organisations in the grocery and retail sector, the customers have the choice to switch over to other brands if the encounter any issues with the level and quality of customer service. The maintenance of brand loyalty is believed to be one of the primary essential needs for maintaining high level of customer satisfaction, thereby ensuring about the fact of customer retention. It is also important for the Countdown supermarket retail unit to regularly monitor the level of their customer service, which is an important part of market investigation. Holistic mode of evaluation is believed to be highly essential that help them to identify the gaps in the existing customer service, which are causing them to lose customers. As mentioned earlier, digital mode of communication can be useful in collecting feedback from the customers. These feedbacks are the primary information that is necessary in market investigation work related to customer satisfaction (Paparoidamis et al., 2015). It is ultimately important to consider the parameter of customer satisfaction as the primary goal of all business and marketing strategies. Only with the help of high level of customer satisfaction, it is possible for Countdown to achieve their organisational objectives and improve upon the total revenue of the company. As the popularity of the brand will be raised through high level of customer satisfaction, it will be possible for the company to sustain for longer periods in the fast growing changes of the current age. Research Questions What is the importance of maintaining high level of customer service for Countdown Supermarket? What are the factors that need to be considered by the Countdown Supermarket for improving the level of customer satisfaction? Conclusion From the section of literature review it is clear that customer satisfaction is one of the essential goals of all business and marketing strategies. For Large scale Supermarket retail units, it is highly important to maintain high level of customer satisfaction. This can help them to retain customers thereby helping them to achieve competitive edge in the tough and fast changing sector of retail units. At initial stage, it is important for the companies to understand the concept and underlying cause for customer satisfaction. Having a clear concept of customer satisfaction, it is possible for the companies to implement upon different strategies in customer service and understanding the relationship between brand loyalty and customer satisfaction. From the review section it is also clear that the fast growing network of Supermarket grocery chain in New Zealand is one of the primary challenges that barrier to understand the expectation level of customer. Implementation of digital form of business communication is believed to be one of the primary goals of that can help the companies to collect feedbacks from the customers. With the help of the information from the customers feedbacks, it is possible for business to bring about changes in the quality and features that are associated with the customer service. This will ultimately help in the market investigation work that is necessary to maintain and retain customers. References Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13078-1_30 Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). 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